- Advertisers promoting crypto exchanges or software wallets in the UK must register with the FCA.
- The policy overhaul is part of global regulatory efforts to combat misleading crypto promotions.
Starting in January 2025, crypto advertisers in the United Kingdom will face stricter rules as Google updates its advertising policies. The new requirements are designed to align with local regulations and target crypto exchanges, software wallets, and hardware wallets.
Google’s move reflects increasing scrutiny of crypto promotions worldwide as regulators aim to protect consumers in the volatile digital asset market.
Google’s updated policy now mandates Financial Conduct Authority (FCA) registration for advertisers promoting crypto exchanges or software wallets in the UK. These ads will only be allowed if advertisers meet all local regulatory requirements and secure Google certification.
Additionally, Google will allow ads for hardware wallets designed to store private crypto keys, provided they do not offer services such as buying, selling, or trading digital assets.
Advertisers must ensure compliance with UK regulations and obtain Google’s approval before launching campaigns. This policy overhaul comes amid growing efforts by global regulators to combat misleading or unauthorized crypto promotions.
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Regulatory Scrutiny Globally
The FCA recently warned against a Solana-based project called “Retardio,” highlighting concerns about unauthorized promotions that could leave consumers vulnerable to financial losses, Cointelegraph reported.
Similarly, Nigeria’s Securities and Exchange Commission introduced stricter marketing rules for crypto products. Influencers and service providers in Nigeria now require explicit permission from the SEC before promoting digital assets.
Google’s decision reflects a broader trend in the financial sector. As the crypto market matures, governments and regulators are pushing for increased oversight to protect consumers. Misleading advertisements have often drawn criticism for downplaying the risks associated with investing in digital assets.
Previously, Google updated its crypto advertising policies, but this latest move highlights the growing complexity of compliance in global markets. Advertisers must now navigate a patchwork of local regulations to ensure their campaigns remain legitimate.
Google’s updated policies will take effect on January 15, 2025, offering crypto businesses a clear timeline to adapt. As regulators continue to tighten their grip, companies must stay proactive to avoid disruptions in their advertising strategies.
