The VeChain Foundation has signed a multi-year deal with the Ultimate Fighting Championship (UFC) worth a reported US$100 million, making it one of UFCs largest ever.
- VeChain becomes the first Layer-1 partner of the UFC and will start promoting as early as UFC 275 in Singapore on June 11th.
- VeChain reported that they had only spent around $650,000 on marketing in Q1 of 2022, the deal with UFC shows a huge shift in their focus.
- VeChain will reach around 900 million televisions through 175 countries, with their name appearing on the official fighter ranking titles called “UFC Rankings Powered by VeChain.” This will make the partnership “one of the deepest integrations within premier UFC assets of any sponsor in UFC history” according to VeChain.