Twitter has partnered with trading platform eToro to expand the services offered by “$Cashtags”, additionally users also now have the option to invest in these assets through eToro on Twitter.
Twitter announced the launch of Cashtags in December 2022; the product’s first iteration was limited, showing price indicators for major stocks and ETFs such as: $AAPL, $BTC, and $ETH. These price indicators weren’t interactive and would display data from TradingView, with a link to view the correlating asset on Robinhood.
In an official tweet from eToro, they stated that they are “very excited to be launching a new $Cashtags partnership with Twitter which will enable Twitter users to see real-time prices for a much wider range of stocks, crypto & other assets as well as having the option to invest through eToro.”
With the new partnership, the button to “View on Robinhood” has now, obviously, been replaced with “View on eToro”. However, the details behind the partnership, in terms of commission, are unclear.
CNBC was able to interview Yoni Assia, the CEO of eToro. Assia noted that; “As we’ve grown over the past three years immensely, we’ve seen more and more of our users interact on Twitter [and] educate themselves about the markets,”
“There is very high quality content, real-time content on financial analysis of companies and what’s happening around the world. We believe this partnership will enable us to reach those new audiences [and] connect better the brands of Twitter and eToro.”
Twitter, The Everything App
Earlier in the week, Elon Musk merged Twitter with a shell company called X Corp per a court filing. Elon Musk has previously stated his desire to make Twitter an “everything app”. Musk also stated his desire for Twitter to become “the biggest financial institution in the world,” at a Morgan Stanley conference earlier this month.
Assia told CNBC that “it will be exciting to see how Twitter focuses more on finance, and we hope to see our partnership expand even beyond this step.”
