Google has filed a trademark application for a ‘Non-Fungible Planet’. Although it seems that the trademark has less to do with cryptocurrencies and more to do with environmental activism.
The filing is an ‘educational’ campaign aimed at “providing information about environmental protection, conservation, energy efficiency, climate change, reducing carbon footprints, environmental issues and sustainability efforts”.
The project aims to provide “educational and entertainment services, namely, providing online non-downloadable videos featuring information in the fields of environmental protection, conservation, energy efficiency, climate change, reducing carbon footprints, environmental issues and sustainability efforts.”
Non-Fungible Planet is implicative of Non-Fungible Tokens (NFTs) which have taken the crypto industry by storm in the last few years. Although the filing itself makes no mention of NFTs. Non-fungible can be defined as something that cannot be replicated like for like, so in reference to Google’s campaign, this could be that we only have one planet and mustn’t spoil it.