- The free NFT is expected to enhance the soccer experience in the country with perks.
- The fans holding the collectible would benefit from low trading fees on Binance.
Ahead of the Brazilian professional football season, Binance is partnering with the organizing body, the Brazilian Football Confederation (CBF), to launch a non-fungible token (NFT) aimed at boosting fan engagement and the adoption of crypto.
Dubbed NFT Season Pass, the digital collectibles opened for free access Friday, and is redeemable in three steps. First, users register with the Brasileirão Assaí website and receive a serial redemption code. Using the code, one registers on the Binance NFT landing page, completes the KYC, and automatically unlocks the NFT. Registered users can redeem their tokens by referring new users to open Binance accounts.
NFT Season Pass Holders To Join ‘Fanverse’
Besides, the NFTs would enable fans to join Fanverse and be part of gamified experiences, winning prizes and tournament tickets. Other benefits include low trading fees on Binance, according to the announcement.
‘‘We believe crypto and blockchain are the future of money and the internet, bringing indisputable benefits to people, especially in developing countries,’’ commented Guilherme Nazar, Binance’s country manager in Brazil. Nazar believes the step enables the Brazilian soccer fraternity to connect with their clubs while learning about digital assets.
Brazil is considered one of the most crypto-friendly nations. The Latin American country passed a bill in December 2021 to regulate digital assets. The Brazilian central bank has also introduced the instant payment platform Pix and is currently exploring CBDCs.
And now, with the collaboration of Binance and CBF, experts believe the adoption of digital assets in the country could increase, considering the strength of both organizations. CBF organizes top national competitions in Brazil, with the CBF Competitions Board handling over 2,500 matches each season. This year’s Brasileirão Assaí kicks off Saturday, 15 April 2023.
