Singapore-based exchange, Crypto.com announced they’ve secured naming rights to the home of the NBA’s LA Lakers and LA Clippers for the next 20 years, rumoured at $700m!
The iconic “Staples Center’ will be renamed to “Crypto.com Arena” after a reported deal was struck between AEG, the owner and operator of the stadium. Makes it one of the largest naming deals in sports history.
Along with naming rights, the deal makes Crypto.com the official partner of LA Lakers and the LA Kings.
The formal unveiling will take place on the 25th of December, at the NBA game between LA Lakers and Brooklyn Nets.
Crypto.com CEO and Co-Founder, Kris Marszalek isn’t worried about the huge investment not paying out for the company.
“There’s not a shadow of doubt in my mind that it was worth it… My level of conviction is 100%.”