- Musk has not revealed the identity of the appointee.
- According to US media, NBCUniversal’s head of advertising, Linda Yaccarino, could be the new CEO.
Twitter has found a new chief executive officer, Elon Musk, who acquired the social media giant for $44 billion last year, tweeted Thursday.
Musk did not disclose the identity of his replacement but said ‘she’ would start the job in about six weeks, at which point he would assume the role of the executive chairman and chief technology officer at Twitter.
‘‘Excited to announce that I have a new CEO for X/Twitter. She will be starting in 6 weeks. My role will transition to exec chair & CTO, overseeing product, software, and system operations,’’ Musk said.
The Wall Street Journal has reported that Linda Yaccarino, NBCUniversal’s head of advertising, could be the new CEO of Twitter, according to people familiar with the matter. Yaccarino manages global advertising and partnerships at NBCU, focusing on finding new ways to measure the effectiveness of advertising.
Twitter’s Crypto Integration
Since Musk took over Twitter, the social media platform has increased efforts to integrate cryptocurrency and blockchain technology, the latest being a temporary change of the bluebird Twitter logo last month to the dog mascot used by Dogecoin, a meme token supported by Musk.
A recent report by the Financial Times revealed that the social media platform plans to include cryptocurrency in its proposed payment systems. The company also partnered with the crypto trading platform eToro to allow users to access digital assets easily.
Twitter is considered the ‘town square’ of crypto, also known as Crypto Twitter, because most discussions about the industry take place on the network.