Gucci, the high-end Italian fashion label has announced they will accept cryptocurrency payments by the end of May.
- 5 stores in the United States will accept cryptocurrency as a form of payment, with plans in place to extend the pilot to all of their 111 directly operated stores in North America as reported by Vogue Business.
- Gucci will accept more than 10 cryptocurrencies, these include; Bitcoin ($BTC), Bitcoin Cash ($BCH), Wrapped Bitcoin ($WBTC), Ethereum ($ETH), Litecoin ($LTC), Dogecoin ($DOGE), and Shiba Inu ($SHIB) along with five USD Pegged stablecoins.
- Those who were wanting to purchase their clothing items with cryptocurrencies will be sent a QR code via email. This will allow you to pay the funds using your digital wallet.
- Gucci has focused its efforts on expanding into the world of blockchain, establishing the brand as an early adopter of Web3. Gucci had released 2 separate NFT collections, dubbed ‘SUPERGUCCI‘ and ‘Gucci Grail‘.
- Following Gucci as early adopters of Web3 include other luxurious brands such as; Off-White, Phillip Plein, Hublot, and Franck Muller, each with their own take on the technology.
“Gucci is always looking to embrace new technologies when they can provide an enhanced experience for our customers…Now that we are able to integrate cryptocurrencies within our payment system, it is a natural evolution for those customers who would like to have this option available to them.”
Marco Bizzarri, Gucci President and CEO
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