Global mass media company Condé Nast has agreed on a multi-year content deal with AI company OpenAI. This deal follows a recent trend of AI companies partnering with media outlets to benefit both parties.
“We’re announcing a partnership with Condé Nast to display content from top brands within our products”, the company states in a blog post.
Led by Sam Altman and partly owned by Microsoft, OpenAI is a startup best known for the AI chatbot called ChatGPT. Recently, they have launched a prototype search engine called SearchGPT. This marks a direct foray by OpenAI into the search engine market, which Google still dominates.
OpenAI will display content from Conde Nast’s various media outlets directly on the AI company’s products as part of the agreement. These outlets include well-renowned magazines such as Vogue, The New Yorker, Condé Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired, Bon Appétit, etc.
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In return, OpenAI will get access to “feedback and insights on the design and performance of SearchGPT” from users. The company plans to use this data to improve its products and enhance user experience. Many sources expressed that this data will be used to train AI models currently employed by OpenAI.
“We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting.”, said Brad Lightcap, COO at OpenAI.
Neither party has disclosed the financial terms of the contract. Previously, OpenAI had entered into long-term content deals with the Associated Press, Axel Springer, TIME, Vox, NewsCorps, and several other publishers.