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Equity · Consumer Cyclical

BKNG

Booking Holdings Inc. · NasdaqGS

$192.87 −0.19% 1D Finazon · prior-day close · Jul 31, 2026

Reddit mentioned BKNG 4 times in the 30 days to 31 July 2026, across 2 of the communities we track. All of them were scored for sentiment: 75% read bullish, 0% bearish and 25% neither. Reddit data updated 31 July 2026.

Price · Chart Chart by TradingView
Track this symbol on TradingView

The chart above plots the price of BKNG over the range selected — one day to the full history — drawn by TradingView from their own data. Our own licensed end-of-day series holds 64 sessions over that window: $165.59 on 4 May 2026 through $192.87 on 31 July 2026. Finazon · prior-day close.

Market cap $149.4B
P/E (TTM) 1.7
Avg volume 1.4M
Mentions · 30d 4
Net sentiment +0.20

Finazon · prior-day close · valuation computed from SEC EDGAR filings · as of Aug 2, 2026

The Distributed Sentinel 31 Jul 2026

The crowd leans clearly bullish on BKNG

This is a social signal to weigh against price and insider flow, not to trade on alone.

BKNG · crowd attention × price

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4 mentions
Bar chart of daily Reddit mentions for BKNG over the last 30 days, read against the left-hand axis; days with zero mentions show no bar. A solid accent line overlays the daily closing price on its own right-hand scale. A dashed lead-in marks the untracked days before tracking began.023$201.00$201$172.83$1724 Jul11 Jul18 Jul25 Jul2 Aug

Reddit mentions per day — left axis Busiest day in the window Daily closing price, USD — right axis Before tracking began — not zero

The chart plots daily Reddit mentions of BKNG over the 30 days to 31 July 2026: 4 in total, busiest on 10 July with 2, and 1 on the last day counted. This window holds no data before 6 July 2026; the dashed lead-in marks that gap, which is not a run of zeroes. The line is the daily close over the same window: $180.95 on 6 July, $192.87 on 31 July.

Finazon · prior-day close

Where BKNG is discussed

Share of tracked-subreddit mentions · 30d
r/stocks 75% 3 mentions +0.23
r/wallstreetbets 25% 1 mention +0.11

Crowd sentiment on BKNG · 30d

n = 4 scored · Method
+0.20
Bullish
Bullish 75%
Neither 25%
Bearish 0%

BKNG insider trades

SEC Form 4 · last 90 days · newest reported trade 29 Jul 2026
Open-market buys 0
Open-market sells 3
Net sold $11.45M
Non-trade filings 14
Date Insider Type Shares Value
29 Jul 2026 MYLOD ROBERT J JR Director Sell 5,000 $1.00M
28 Jul 2026 WITTMAN VANESSA AMES Director Sell 1,125 $216K
26 May 2026 MILLONES PETER J EXECUTIVE VP, GENERAL COUNSEL Sell 62,500 $10.23M

Compensation mechanics Share grants, option exercises, tax withholding and transfers. They reach the same Form 4 as a trade, but they are not the insider buying or selling on the open market, so no purchase or sale value applies to them.

Date Insider Type Shares Value
30 May 2026 NOSKI CHARLES H Director Award 1,583
30 May 2026 GRADDICK WEIR MIRIAN M Director Award 1,583
30 May 2026 MYLOD ROBERT J JR Director Award 2,240
30 May 2026 ROTHMAN THOMAS E Director Award 1,583
30 May 2026 WITTMAN VANESSA AMES Director Award 1,583
30 May 2026 Radakovich Lynn Vojvodich Director Gift 1,200
30 May 2026 Sievers Kurt Director Award 1,846
30 May 2026 Read Nicholas Director Tax withheld 148 $25K
30 May 2026 Read Nicholas Director Award 1,583
30 May 2026 Singh Sumit Director Award 1,583
30 May 2026 Quinlan Larry Director Award 1,583
30 May 2026 Grier Kelly J Director Award 1,583

Showing the 12 most recent of 14 compensation filings in this window. The figures above count all of them.

BKNG reported financials

SEC EDGAR XBRL

BKNG reported revenue of $26.9B for the fiscal year ended 31 Dec 2025. Net income over the same period was $5.4B.

Figure Reported Period
Revenue $26.9B 31 Dec 2025 fiscal year
Net income to common shareholders $5.4B 31 Dec 2025 fiscal year
Diluted EPS $165.57 31 Dec 2025 fiscal year
Total assets $27.7B 31 Mar 2026 at period end
Total equity −$8.7B 31 Mar 2026 at period end

Source: SEC EDGAR XBRL company facts · latest period ended 31 Mar 2026

BKNG earnings

SEC EDGAR
Date Period EPS Revenue
31 Mar 2026 Q1 2026 $1.36 $5.53B
31 Dec 2025 FY 2025 $165.57 $26.92B
30 Sep 2025 Q3 2025 $84.41 $9.01B
30 Jun 2025 Q2 2025 $27.43 $6.80B
31 Mar 2025 Q1 2025 $0.40 $4.76B
31 Dec 2024 FY 2024 $172.69 $23.74B
30 Sep 2024 Q3 2024 $74.34 $7.99B
30 Jun 2024 Q2 2024 $44.38 $5.86B

Reported figures & scheduled dates · SEC EDGAR filings

BKNG institutional holders

SEC Form 13F

14 of the 45 institutional funds we track reported a BKNG position for the quarter ended 31 Mar 2026 — a combined $2.9B; the latest of those filings landed 15 May 2026.

Fund Action Shares Value
AQR Capital Management Added +79.0% shares 318,539 $1.3B
D. E. Shaw & Co. Trimmed −33.2% shares 146,649 $617.4M
Citadel Advisors Added +52.5% shares 90,135 $379.5M
Man Group Held (±25%) −0.2% shares 58,992 $248.4M
Tudor Investment Corp Added +257.9% shares 19,116 $80.5M
Fisher Asset Management Held (±25%) −15.3% shares 17,214 $72.5M
Marshall Wace Held (±25%) +23.3% shares 13,949 $58.7M
Millennium Management Trimmed −28.0% shares 10,704 $45.1M
Point72 Asset Management New position 7,389 $31.1M
Two Sigma Investments Trimmed −82.5% shares 5,300 $22.3M

Source: SEC EDGAR 13F filings

BKNG fails-to-deliver

SEC CNS data

On 10 Jul 2026, 18,109 shares of BKNG failed to deliver (about $3.2M) — the latest of 2 consecutive trading days with recorded fails.

Settlement date Shares failed Notional % of shares out
10 Jul 2026 18,109 $3.2M 0.002%
09 Jul 2026 2,147 $374K <0.001%
07 Jul 2026 19 $3K <0.001%
06 Jul 2026 19 $4K <0.001%
02 Jul 2026 14 $3K <0.001%
01 Jul 2026 45 $8K <0.001%
30 Jun 2026 10,727 $2.0M 0.001%
29 Jun 2026 2,467 $448K <0.001%
26 Jun 2026 21 $4K <0.001%
25 Jun 2026 287 $52K <0.001%
23 Jun 2026 19 $3K <0.001%
22 Jun 2026 200 $34K <0.001%
18 Jun 2026 3,757 $645K <0.001%

Source: SEC fails-to-deliver (CNS) data

BKNG — frequently asked questions

From live data

How often is BKNG mentioned on Reddit?

BKNG was mentioned 1 times in the last 7 days across the finance subreddits we track, and 4 times over the trailing 30 days.

Is Reddit bullish or bearish on BKNG?

Across 4 classified BKNG mentions in the last 30 days, 75% read bullish, 0% bearish and 25% neutral. Crowd sentiment is a social signal, not investment advice.

When did BKNG last report earnings?

Booking Holdings (BKNG) last reported earnings on 31 Mar 2026 for Q1 2026, per SEC filings.

Are BKNG insiders buying or selling?

SEC Form 4 filings over the last 90 days show 0 buys and 3 sells by BKNG insiders on the open market. A further 14 filings were grants, awards, gifts or exercises rather than open-market trades.

What exchange is BKNG listed on?

Booking Holdings trades on NASDAQ under the ticker BKNG.

Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.