Equity · Consumer Cyclical
DKNG
NASDAQDraftKings Inc.
Reddit mentioned DKNG 31 times in the 30 days to 29 September 2026, across 4 of the communities we track. All of them were scored for sentiment: 58% read bullish, 6% bearish and 36% neither. Reddit data updated 29 September 2026.
The line runs $25.77 on 1 July through $21.15 on 28 September, on a scale from $20 to $28. Days the market did not trade hold the previous close, flat.
The chart above plots the price of DKNG over the range selected — one day to the full history — drawn by TradingView from their own data. Our own licensed end-of-day series holds 62 sessions over that window: $25.77 on 1 July 2026 through $21.15 on 28 September 2026.
Finazon · prior-day close, indicative (IEX-derived, not the official close) · valuation computed from SEC EDGAR filings · as of Sep 28, 2026
DKNG · crowd attention × price
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Day28 Sep 2026
DKNG's busiest day for Reddit mentions came at the bearish end of this window's sentiment — 71% bullish on 23 September, against 100% bullish at the other end
Reddit's mood on DKNG swung a long way inside this window — from 25% bullish to 100% bullish across the 37 days we could measure
This chart in words
The chart plots daily Reddit mentions of DKNG over the 30 days to 29 September 2026: 31 in total, busiest on 23 September with 4, and 1 on the last day counted. The line is the daily close over the same window: $24.28 on 31 August, $21.15 on 28 September. Of those days, 20 were trading sessions and the other 10 are hatched on the chart. On 9 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 71% bullish to 100% bullish over the 10 days that carried enough mentions to measure. 18 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.
The chart plots daily Reddit mentions of DKNG over the 90 days to 29 September 2026: 139 in total, busiest on 6 August with 19, and 1 on the last day counted. The line is the daily close over the same window: $25.88 on 2 July, $21.15 on 28 September. Of those days, 61 were trading sessions and the other 29 are hatched on the chart. On 28 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 25% bullish to 100% bullish over the 37 days that carried enough mentions to measure. 51 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.
Finazon · prior-day close, indicative (IEX-derived, not the official close), some closes dollar-rounded at the source
Crowd sentiment on DKNG · 30d
bullish
bullish
DKNG reads 3 points more bullish than overall market sentiment. Same measure; same 30-day window.
Where DKNG is discussed
(30d)Moves with DKNG
co-mention r · 31 obsTickers whose daily Reddit volume rose and fell with DKNG's. Co-discussion, not price.
How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations) · Method
DKNG insider trades
Compensation mechanics Share grants, option exercises, tax withholding and transfers. They reach the same Form 4 as a trade, but they are not the insider buying or selling on the open market, so no purchase or sale value applies to them.
Showing the 12 most recent of 17 compensation filings in this window. The figures above count all of them.
DKNG reported financials
DKNG reported revenue of $6.1B for the fiscal year ended 31 Dec 2025. Net income over the same period was $3.7M.
Source: SEC EDGAR XBRL company facts · latest period ended 30 Jun 2026
DKNG earnings
no date announced in SEC filings yet
Reported figures & scheduled dates · SEC EDGAR filings
DKNG institutional holders
12 of the 45 institutional funds we track reported a DKNG position for the quarter ended 30 Jun 2026 — a combined $911.2M; the latest of those filings landed 02 Sep 2026.
Showing the 10 largest of 12 reported positions. The figures above count all of them.
Source: SEC EDGAR 13F filings
DKNG fails-to-deliver
On 31 Aug 2026, 1,189 shares of DKNG failed to deliver (about $30K).
Source: SEC fails-to-deliver (CNS) data
DKNG — frequently asked questions
How often is DKNG mentioned on Reddit?
DKNG was mentioned 12 times in the last 7 days across the finance subreddits we track, and 31 times over the trailing 30 days.
Is Reddit bullish or bearish on DKNG?
Across 31 classified DKNG mentions in the last 30 days, 58% read bullish, 6% bearish and 36% neutral. Crowd sentiment is a social signal, not investment advice.
When did DKNG last report earnings?
DraftKings (DKNG) last reported earnings on 30 Jun 2026 for Q2 2026, per SEC filings.
Are DKNG insiders buying or selling?
SEC Form 4 filings over the last 90 days show 0 buys and 1 sell by DKNG insiders on the open market. A further 17 filings were grants, awards, gifts or exercises rather than open-market trades.
What exchange is DKNG listed on?
DraftKings trades on NASDAQ under the ticker DKNG.
Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.