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Equity · Technology

NOW

ServiceNow, Inc. · NYSE

$112.00 +6.67% 1D Finazon · prior-day close · Jul 28, 2026

Reddit mentioned NOW 252 times in the 30 days to 31 July 2026, across 5 of the communities we track. All of them were scored for sentiment: 56% read bullish, 15% bearish and 29% neither. Reddit data updated 31 July 2026.

Price · Chart Chart by TradingView

The chart above plots the price of NOW over the range selected — one day to the full history — drawn by TradingView from their own data. Our own licensed end-of-day series holds 60 sessions over that window: $92.88 on 4 May 2026 through $112.00 on 28 July 2026. Finazon · prior-day close.

Market cap $115.8B
P/E (TTM) 31.9
52-week range $83.00 – $204.00
Avg volume 4.2M
Mentions · 30d 252
Net sentiment +0.05

Finazon · prior-day close · valuation computed from SEC EDGAR filings · as of Jul 29, 2026

The Distributed Sentinel 31 Jul 2026

NOW holds the crowd's attention as mentions cluster around the latest move

The last seven days carry 19% of the month's volume. This is a social signal to weigh against price and insider flow, not to trade on alone.

Crowd sentiment on NOW · 30d

n = 252 scored · Method
+0.05
Neutral
Bullish 56%
Neither 29%
Bearish 15%

NOW · crowd attention × price

Share ↗
252 mentions
Bar chart of daily Reddit mentions for NOW over the last 30 days, read against the left-hand axis; days with zero mentions show no bar. A solid accent line overlays the daily closing price on its own right-hand scale. A dashed lead-in marks the untracked days before tracking began.03060$112.00$112$92.00$922 Jul9 Jul16 Jul23 Jul31 Jul

Reddit mentions per day — left axis Busiest day in the window Daily closing price, USD — right axis

The chart plots daily Reddit mentions of NOW over the 30 days to 31 July 2026: 252 in total, busiest on 22 July with 59, and 2 on the last day counted. The line is the daily close over the same window: $106.00 on 2 July, $112.00 on 28 July.

Finazon · prior-day close

Where NOW is discussed

Share of tracked-subreddit mentions · 30d
r/wallstreetbets 86% 217 mentions +0.05
r/stocks 10% 26 mentions +0.02
r/investing 3% 7 mentions −0.01
r/etfs <1% 1 mention +0.19
r/asx_bets <1% 1 mention +0.03

Reddit chatter that moves with NOW

Method

How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations): NOW moved most closely with XSP (r = +0.96) — this measures co-discussion on Reddit, not price co-movement.

Symbol r Observations
XSP +0.96 31
YAHOO FINANCE +0.96 31
RUSSELL 2000 +0.96 31
WBD Warner Bros. Discovery, Inc. +0.95 31
RBA RB Global, Inc. +0.95 31
USO United States Oil Fund, LP +0.94 31

NOW insider trades

SEC Form 4 · last 90 days · newest reported trade 15 Jun 2026
Open-market buys 0
Open-market sells 5
Net sold $1.90M
Non-trade filings 34
Date Insider Type Shares Value
28 May 2026 Briggs Teresa Director Sell 1,595 $173K
18 May 2026 Fipps Paul President, Global Customer Ops Sell 1,048 $103K

Showing the 12 most recent of 39 filings in this window. The figures above count all of them.

Compensation mechanics (10 filings)

Compensation mechanics Share grants, option exercises, tax withholding and transfers. They reach the same Form 4 as a trade, but they are not the insider buying or selling on the open market, so no purchase or sale value applies to them.

Date Insider Type Shares Value
15 Jun 2026 Yuan Eric S. Director Award 2,747
21 May 2026 BOSTROM SUSAN L Director Award 3,260
21 May 2026 Briggs Teresa Director Award 3,260
21 May 2026 Chamberlain Paul Edward Director Award 3,260
21 May 2026 Jackson Lawrence Director Award 3,260
21 May 2026 LUDDY FREDERIC B Director Award 3,260
21 May 2026 Quinlan Larry Director Award 3,260
21 May 2026 Sands Anita M Director Award 3,260
15 May 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Option exercise 6,026
15 May 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Tax withheld 3,078 $293K

NOW reported financials

SEC EDGAR XBRL

NOW reported revenue of $13.3B for the fiscal year ended 31 Dec 2025. Net income over the same period was $1.7B.

Figure Reported Period
Revenue $13.3B 31 Dec 2025 fiscal year
Net income $1.7B 31 Dec 2025 fiscal year
Diluted EPS $1.67 31 Dec 2025 fiscal year
Total assets $31.7B 30 Jun 2026 at period end
Total equity $12.5B 30 Jun 2026 at period end

Source: SEC EDGAR XBRL company facts · latest period ended 30 Jun 2026

NOW earnings

SEC EDGAR
Date Period EPS Revenue
30 Jun 2026 Q2 2026 $0.29
31 Mar 2026 Q1 2026 $0.45
31 Dec 2025 FY 2025 $1.67
30 Sep 2025 Q3 2025 $2.40

Reported figures & scheduled dates · SEC EDGAR filings

NOW institutional holders

SEC Form 13F

14 of the 45 institutional funds we track reported a NOW position for the quarter ended 31 Mar 2026 — a combined $3.4B; the latest of those filings landed 15 May 2026.

Fund Action Shares Value
Fisher Asset Management Held (±25%) −3.8% shares 8,032,952 $839.8M
AQR Capital Management Added +50.7% shares 5,918,697 $618.8M
Two Sigma Investments Added +187.4% shares 4,636,219 $484.7M
D. E. Shaw & Co. Added +106.2% shares 3,474,317 $363.2M
Citadel Advisors Added +128.8% shares 2,636,657 $275.7M
Man Group Held (±25%) +23.4% shares 2,219,481 $232.0M
Millennium Management Added +163.5% shares 1,624,772 $169.9M
Tiger Global Management Trimmed −29.5% shares 1,500,000 $156.8M
Renaissance Technologies Held (±25%) −9.5% shares 1,206,018 $126.1M
Marshall Wace Held (±25%) −19.1% shares 860,803 $90.0M

Source: SEC EDGAR 13F filings

NOW fails-to-deliver

SEC CNS data

On 30 Jun 2026, 18,730 shares of NOW failed to deliver (about $1.9M) — the latest of 2 consecutive trading days with recorded fails.

Settlement date Shares failed Notional % of shares out
30 Jun 2026 18,730 $1.9M 0.002%
29 Jun 2026 80,277 $7.9M 0.008%
25 Jun 2026 1,743 $163K <0.001%
24 Jun 2026 200 $19K <0.001%
22 Jun 2026 1,900 $181K <0.001%

Source: SEC fails-to-deliver (CNS) data

NOW — frequently asked questions

From live data

How often is NOW mentioned on Reddit?

NOW was mentioned 48 times in the last 7 days across the finance subreddits we track, and 252 times over the trailing 30 days.

Is Reddit bullish or bearish on NOW?

Across 252 classified NOW mentions in the last 30 days, 56% read bullish, 15% bearish and 29% neutral. Crowd sentiment is a social signal, not investment advice.

When did NOW last report earnings?

ServiceNow (NOW) last reported earnings on 30 Jun 2026 for Q2 2026, per SEC filings.

Are NOW insiders buying or selling?

SEC Form 4 filings over the last 90 days show 0 buys and 5 sells by NOW insiders on the open market. A further 34 filings were grants, awards, gifts or exercises rather than open-market trades.

What exchange is NOW listed on?

ServiceNow trades on NYSE under the ticker NOW.

Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.