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Equity · Consumer Defensive

SAM

The Boston Beer Company, Inc. · NYSE

$181 −3.01% 1D Finazon · prior-day close · Aug 10, 2026

Reddit mentioned SAM 140 times in the 30 days to 11 August 2026, across 5 of the communities we track. All of them were scored for sentiment: 44% read bullish, 17% bearish and 39% neither. Reddit data updated 11 August 2026.

Price · Chart
Our own end-of-day closes 61 sessions
$200 $160 13 May 10 Aug

The line runs $179 on 13 May through $181 on 10 August, on a scale from $160 to $200. Days the market did not trade hold the previous close, flat.

The chart above plots the price of SAM over the range selected — one day to the full history — drawn by TradingView from their own data. Our own licensed end-of-day series holds 61 sessions over that window: $179 on 13 May 2026 through $181 on 10 August 2026.

Market cap $1.9B
P/E (TTM) 232.1
52-week range $161 – $259.94
Avg volume 83.5K
Mentions · 30d 140
Net sentiment +0.04

Finazon · prior-day close · valuation computed from SEC EDGAR filings · as of Aug 11, 2026

SAM · crowd attention × price

Share ↗
140 mentions

Day4 Aug 2026

MENTIONS10–30 / day
PRICE$184.04$160–$190Source: Finazon
MOOD
SAM over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed, diagonally hatched over days we hold no close for; the crowd's sentiment as a scattered ribbon against a dashed neutral rule — each point is the mix over the 7 days ending that day, above the rule more mentions bullish than bearish and below it the reverse — denser on days with more mentions.per day0102030% bull30%50%70%usd$160$170$180$19013 Jul20 Jul28 Jul4 Aug11 Aug
SAM over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed, diagonally hatched over days we hold no close for; the crowd's sentiment as a scattered ribbon against a dashed neutral rule — each point is the mix over the 7 days ending that day, above the rule more mentions bullish than bearish and below it the reverse — denser on days with more mentions.50% BULL13 Jul28 Jul11 Aug
The Distributed Sentinel 11 Aug 2026

SAM's busiest day for Reddit mentions came at the bearish end of this window's sentiment — 38% bullish on 13 July, against 83% bullish at the other end

This chart in words

The chart plots daily Reddit mentions of SAM over the 30 days to 11 August 2026: 140 in total, busiest on 13 July with 26, and 1 on the last day counted. The line is the daily close over the same window: $172 on 13 July, $181 on 10 August. Of those days, 21 were trading sessions and the other 9 are hatched on the chart. On 8 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 38% bullish to 83% bullish over the 12 days that carried enough mentions to measure. 11 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.

Finazon · prior-day close, most closes dollar-rounded at the source

Crowd sentiment on SAM · 30d

n = 140 scored · Method
SAM

44% bullish

Overall market sentiment

56% bullish

SAM reads 12 points less bullish than overall market sentiment. Same measure; same 30-day window.

Where SAM is discussed

(30d)
r/wallstreetbets 86% 120 +0.04
r/stocks 8% 11 +0.02
r/investing 4% 6 +0.12
r/ausfinance 1% 2 −0.25
r/options 1% 1 −0.01

Moves with SAM

co-mention r · 31 obs

Tickers whose daily Reddit volume rose and fell with SAM's. Co-discussion, not price.

TV +0.98 RDDT +0.98 PETROLEUM +0.97 CRUDE OIL +0.96 ONDS +0.96 INFLATION +0.96

How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations) · Method

SAM insider trades

SEC Form 4

SAM has no Form 4 filing in the last 90 days, so there is no summary for that window. The most recent filings we hold are below, the newest dated 4 November 2025.

Date Insider Type Shares Value
04 Nov 2025 Spillane Michael Sell 3,120 $642K
08 Aug 2025 Fritsch Annette N VP of Product Design and R&D Sell 600 $132K

Compensation mechanics Share grants, option exercises, tax withholding and transfers. They reach the same Form 4 as a trade, but they are not the insider buying or selling on the open market, so no purchase or sale value applies to them.

Date Insider Type Shares Value
04 Nov 2025 Spillane Michael Option exercise 3,120
28 Oct 2025 Hodges Philip A. Chief Operating Officer Award 101,454
11 Aug 2025 Reynoso Diego CFO and Treasurer Award 5,518
11 Aug 2025 Hodges Philip A. Chief Supply Chain Officer Award 13,796

SAM reported financials

SEC EDGAR XBRL

SAM reported revenue of $2.1B for the fiscal year ended 27 Dec 2025. Net income over the same period was $108.5M.

Figure Reported Period
Revenue $2.1B 27 Dec 2025 fiscal year
Net income $108.5M 27 Dec 2025 fiscal year
Diluted EPS $9.89 27 Dec 2025 fiscal year
Total assets $1.3B 27 Jun 2026 at period end
Total equity $714.6M 27 Jun 2026 at period end

Source: SEC EDGAR XBRL company facts · latest period ended 27 Jun 2026

SAM earnings

SEC EDGAR
Date Period EPS Revenue
27 Jun 2026 Q2 2026 $4.96 $568M
28 Mar 2026 Q1 2026 $-13.88 $434M
27 Dec 2025 FY 2025 $9.89 $1.96B
27 Sep 2025 Q3 2025 $4.25 $537M
28 Jun 2025 Q2 2025 $5.45 $588M
29 Mar 2025 Q1 2025 $2.16 $454M
28 Dec 2024 FY 2024 $5.06 $2.01B
28 Sep 2024 Q3 2024 $2.86 $605M

Reported figures & scheduled dates · SEC EDGAR filings

SAM institutional holders

SEC Form 13F

11 of the 45 institutional funds we track reported a SAM position for the quarter ended 31 Mar 2026 — a combined $254.5M; the latest of those filings landed 15 May 2026.

Fund Action Shares Value
AQR Capital Management Added +48.1% shares 651,984 $150.2M
Millennium Management Added +69.9% shares 96,615 $22.3M
Renaissance Technologies Held (±25%) +13.4% shares 93,779 $21.6M
Man Group Held (±25%) +8.7% shares 77,523 $17.9M
Citadel Advisors Trimmed −60.0% shares 53,214 $12.3M
D. E. Shaw & Co. Held (±25%) −13.3% shares 46,607 $10.7M
Marshall Wace Added +69.6% shares 45,645 $10.5M
GAMCO Investors Held (±25%) −0.0% shares 28,060 $6.5M
Two Sigma Investments Trimmed −53.9% shares 7,500 $1.7M
Bridgewater Associates Trimmed −64.1% shares 1,851 $426K

Showing the 10 largest of 11 reported positions. The figures above count all of them.

Source: SEC EDGAR 13F filings

SAM fails-to-deliver

SEC CNS data

On 06 Jul 2026, 1,725 shares of SAM failed to deliver (about $317K) — the latest of 3 consecutive trading days with recorded fails.

Settlement date Shares failed Notional % of shares out
06 Jul 2026 1,725 $317K 0.017%
02 Jul 2026 1,002 $178K 0.010%
01 Jul 2026 1,202 $213K 0.012%

Source: SEC fails-to-deliver (CNS) data

SAM — frequently asked questions

From live data

Is Reddit bullish or bearish on SAM?

Across 140 classified SAM mentions in the last 30 days, 44% read bullish, 17% bearish and 39% neutral. Crowd sentiment is a social signal, not investment advice.

When did SAM last report earnings?

The Boston Beer Company (SAM) last reported earnings on 27 Jun 2026 for Q2 2026, per SEC filings.

What exchange is SAM listed on?

The Boston Beer Company trades on NYSE under the ticker SAM.

Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.