Equity · Consumer Defensive
SAM
The Boston Beer Company, Inc. · NYSE
Reddit mentioned SAM 140 times in the 30 days to 11 August 2026, across 5 of the communities we track. All of them were scored for sentiment: 44% read bullish, 17% bearish and 39% neither. Reddit data updated 11 August 2026.
The line runs $179 on 13 May through $181 on 10 August, on a scale from $160 to $200. Days the market did not trade hold the previous close, flat.
The chart above plots the price of SAM over the range selected — one day to the full history — drawn by TradingView from their own data. Our own licensed end-of-day series holds 61 sessions over that window: $179 on 13 May 2026 through $181 on 10 August 2026.
Finazon · prior-day close · valuation computed from SEC EDGAR filings · as of Aug 11, 2026
SAM · crowd attention × price
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Day4 Aug 2026
SAM's busiest day for Reddit mentions came at the bearish end of this window's sentiment — 38% bullish on 13 July, against 83% bullish at the other end
The talk about SAM has thinned out — its last seven days carried 0% of this window's Reddit mentions
This chart in words
The chart plots daily Reddit mentions of SAM over the 30 days to 11 August 2026: 140 in total, busiest on 13 July with 26, and 1 on the last day counted. The line is the daily close over the same window: $172 on 13 July, $181 on 10 August. Of those days, 21 were trading sessions and the other 9 are hatched on the chart. On 8 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 38% bullish to 83% bullish over the 12 days that carried enough mentions to measure. 11 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.
The chart plots daily Reddit mentions of SAM over the 90 days to 11 August 2026: 712 in total, busiest on 11 July with 48, and 1 on the last day counted. The last seven days of this window carried 1 of its 712 Reddit mentions. The line is the daily close over the same window: $173 on 14 May, $181 on 10 August. Of those days, 60 were trading sessions and the other 30 are hatched on the chart. On 29 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 50% bullish to 100% bullish over the 59 days that carried enough mentions to measure. 24 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.
Finazon · prior-day close, most closes dollar-rounded at the source
Crowd sentiment on SAM · 30d
bullish
bullish
SAM reads 12 points less bullish than overall market sentiment. Same measure; same 30-day window.
Where SAM is discussed
(30d)Moves with SAM
co-mention r · 31 obsTickers whose daily Reddit volume rose and fell with SAM's. Co-discussion, not price.
How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations) · Method
SAM insider trades
SAM has no Form 4 filing in the last 90 days, so there is no summary for that window. The most recent filings we hold are below, the newest dated 4 November 2025.
Compensation mechanics Share grants, option exercises, tax withholding and transfers. They reach the same Form 4 as a trade, but they are not the insider buying or selling on the open market, so no purchase or sale value applies to them.
SAM reported financials
SAM reported revenue of $2.1B for the fiscal year ended 27 Dec 2025. Net income over the same period was $108.5M.
Source: SEC EDGAR XBRL company facts · latest period ended 27 Jun 2026
SAM earnings
Reported figures & scheduled dates · SEC EDGAR filings
SAM institutional holders
11 of the 45 institutional funds we track reported a SAM position for the quarter ended 31 Mar 2026 — a combined $254.5M; the latest of those filings landed 15 May 2026.
Showing the 10 largest of 11 reported positions. The figures above count all of them.
Source: SEC EDGAR 13F filings
SAM fails-to-deliver
On 06 Jul 2026, 1,725 shares of SAM failed to deliver (about $317K) — the latest of 3 consecutive trading days with recorded fails.
Source: SEC fails-to-deliver (CNS) data
SAM — frequently asked questions
Is Reddit bullish or bearish on SAM?
Across 140 classified SAM mentions in the last 30 days, 44% read bullish, 17% bearish and 39% neutral. Crowd sentiment is a social signal, not investment advice.
When did SAM last report earnings?
The Boston Beer Company (SAM) last reported earnings on 27 Jun 2026 for Q2 2026, per SEC filings.
What exchange is SAM listed on?
The Boston Beer Company trades on NYSE under the ticker SAM.
Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.