Crowd tape
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Equity · Consumer Cyclical

ULTA

Ulta Beauty, Inc. · NasdaqGS

$554 −0.71% 1D Finazon · prior-day close · Sep 22, 2026

Reddit mentioned ULTA 22 times in the 30 days to 23 September 2026, in 1 of the communities we track. All of them were scored for sentiment: 55% read bullish, 14% bearish and 31% neither. Reddit data updated 16 September 2026.

Price · Chart
Our own end-of-day closes 62 sessions
$600 $450 25 Jun 22 Sep

The line runs $485.36 on 25 June through $554 on 22 September, on a scale from $450 to $600. Days the market did not trade hold the previous close, flat.

The chart above plots the price of ULTA over the range selected — one day to the full history — drawn by TradingView from their own data. Our own licensed end-of-day series holds 62 sessions over that window: $485.36 on 25 June 2026 through $554 on 22 September 2026.

Market cap $23.1B
P/E (TTM) 21.5
52-week range $450.76 – $707
Avg volume 42.9K
Mentions · 30d 22
Net sentiment +0.11

Finazon · prior-day close · valuation computed from SEC EDGAR filings · as of Sep 21, 2026

ULTA · crowd attention × price

Share ↗
22 mentions

Day8 Sep 2026

MENTIONS10–15 / day
PRICE$549$500–$580Source: Finazon
ULTA over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed, diagonally hatched over days we hold no close for.per day051015usd$500$520$540$560$58025 Aug1 Sep9 Sep16 Sep23 Sep
ULTA over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed, diagonally hatched over days we hold no close for.25 Aug9 Sep23 Sep
The Distributed Sentinel 16 Sep 2026

ULTA's busiest day for Reddit mentions sat one session from its lowest close of the window — 14 mentions on 27 August, $517.57 on 28 August

This chart in words

The chart plots daily Reddit mentions of ULTA over the 30 days to 23 September 2026: 22 in total, busiest on 27 August with 14, and 1 on the last day counted. Across this window the close ran between $517.57 on 28 August and $564.20 on 4 September. The line is the daily close over the same window: $537 on 25 August, $554 on 22 September. Of those days, 20 were trading sessions and the other 10 are hatched on the chart. On 9 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove.

Finazon · prior-day close, some closes dollar-rounded at the source

Crowd sentiment on ULTA · 30d

n = 22 scored · Method
ULTA

55% bullish

Overall market sentiment

55% bullish

ULTA reads exactly as bullish as overall market sentiment. Same measure; same 30-day window.

Where ULTA is discussed

(30d)
r/wallstreetbets 100% 22 +0.11

ULTA insider trades

SEC Form 4 · last 90 days · newest reported trade 17 Sep 2026
Open-market buys 0
Open-market sells 2
Net sold $1.41M
Non-trade filings 2
Date Insider Type Shares Value
17 Sep 2026 Steelman Kecia President and CEO Sell 2,000 $1.09M
11 Sep 2026 Nagler Lorna Director Sell 600 $322K

Compensation mechanics Share grants, option exercises, tax withholding and transfers. They reach the same Form 4 as a trade, but they are not the insider buying or selling on the open market, so no purchase or sale value applies to them.

Date Insider Type Shares Value
01 Sep 2026 Olson Brieane Lee Director Award 271
01 Sep 2026 GARCIA KELLY E Chief Technology Officer Award 2,933

ULTA reported financials

SEC EDGAR XBRL

ULTA reported revenue of $12.4B for the fiscal year ended 31 Jan 2026. Net income over the same period was $1.2B.

Figure Reported Period
Revenue $12.4B 31 Jan 2026 fiscal year
Net income $1.2B 31 Jan 2026 fiscal year
Diluted EPS $25.64 31 Jan 2026 fiscal year
Total assets $7.0B 01 Aug 2026 at period end
Total equity $2.6B 01 Aug 2026 at period end

Source: SEC EDGAR XBRL company facts · latest period ended 01 Aug 2026

ULTA earnings

SEC EDGAR
Date Period EPS Revenue
01 Aug 2026 Q2 2026 $6.55 $3.04B
02 May 2026 Q1 2026 $7.74 $3.16B
31 Jan 2026 FY 2025 $25.64 $12.39B
01 Nov 2025 Q3 2025 $5.14 $2.86B
02 Aug 2025 Q2 2025 $5.78 $2.79B
03 May 2025 Q1 2025 $6.70 $2.85B
01 Feb 2025 FY 2024 $25.34 $11.30B
02 Nov 2024 Q3 2024 $5.14 $2.53B

Next report no date announced in SEC filings yet

Reported figures & scheduled dates · SEC EDGAR filings

ULTA institutional holders

SEC Form 13F

10 of the 45 institutional funds we track reported a ULTA position for the quarter ended 30 Jun 2026 — a combined $401.7M; the latest of those filings landed 02 Sep 2026.

Fund Action Shares Value
AQR Capital Management Trimmed −28.2% shares 362,413 $163.4M
Renaissance Technologies New position 177,780 $80.2M
Citadel Advisors Added +46.6% shares 145,146 $65.5M
Balyasny Asset Management Added +395.8% shares 92,861 $41.9M
Marshall Wace Added +12,923.7% shares 63,165 $28.5M
Man Group Added +195.1% shares 24,898 $11.2M
Tudor Investment Corp Trimmed −80.0% shares 10,658 $4.8M
Millennium Management Trimmed −85.9% shares 5,163 $2.3M
Two Sigma Investments Added +67.1% shares 4,780 $2.2M
D. E. Shaw & Co. Trimmed −97.3% shares 3,906 $1.8M

Source: SEC EDGAR 13F filings

ULTA fails-to-deliver

SEC CNS data

On 21 Aug 2026, 1,793 shares of ULTA failed to deliver (about $924K).

Settlement date Shares failed Notional % of shares out
21 Aug 2026 1,793 $924K 0.004%
19 Aug 2026 1,032 $533K 0.002%
10 Aug 2026 4,059 $2.3M 0.009%

Source: SEC fails-to-deliver (CNS) data

ULTA — frequently asked questions

From live data

Is Reddit bullish or bearish on ULTA?

Across 22 classified ULTA mentions in the last 30 days, 55% read bullish, 14% bearish and 31% neutral. Crowd sentiment is a social signal, not investment advice.

When did ULTA last report earnings?

Ulta Beauty (ULTA) last reported earnings on 01 Aug 2026 for Q2 2026, per SEC filings.

Are ULTA insiders buying or selling?

SEC Form 4 filings over the last 90 days show 0 buys and 2 sells by ULTA insiders on the open market. A further 2 filings were grants, awards, gifts or exercises rather than open-market trades.

What exchange is ULTA listed on?

Ulta Beauty trades on NASDAQ under the ticker ULTA.

Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.