Equity · Consumer Cyclical
YUM
NYSEYum! Brands, Inc.
Reddit mentioned YUM 198 times in the 30 days to 7 October 2026, across 6 of the communities we track. All of them were scored for sentiment: 43% read bullish, 12% bearish and 45% neither. Reddit data updated 7 October 2026.
The line runs $162.31 on 9 July through $139.88 on 6 October, on a scale from $130 to $170. Days the market did not trade hold the previous close, flat.
as of Oct 6, 2026
YUM · crowd attention × price
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Day6 Oct 2026
YUM's busiest day for Reddit mentions came at the bullish end of this window's sentiment — 86% bullish on 18 September, against 64% bullish at the other end
YUM's busiest day for Reddit mentions came at the bearish end of this window's sentiment — 69% bullish on 17 July, against 100% bullish at the other end
This chart in words
The chart plots daily Reddit mentions of YUM over the 30 days to 7 October 2026: 198 in total, busiest on 18 September with 18, and 7 on the last day counted. The line is the daily close over the same window: $149.59 on 8 September, $139.88 on 6 October. Of those days, 21 were trading sessions and the other 9 are hatched on the chart. On 8 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 64% bullish to 90% bullish over the 29 days that carried enough mentions to measure. 1 day either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carries no sentiment point.
The chart plots daily Reddit mentions of YUM over the 90 days to 7 October 2026: 929 in total, busiest on 17 July with 135, and 7 on the last day counted. The line is the daily close over the same window: $164 on 10 July, $139.88 on 6 October. Of those days, 62 were trading sessions and the other 28 are hatched on the chart. On 27 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 64% bullish to 100% bullish over the 87 days that carried enough mentions to measure. 3 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.
Crowd sentiment on YUM · 30d
bullish
bullish
YUM reads 12 points less bullish than overall market sentiment. Same measure; same 30-day window.
Where YUM is discussed
(30d)Moves with YUM
co-mention r · 31 obsTickers whose daily Reddit volume rose and fell with YUM's. Co-discussion, not price.
How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations) · Method
YUM insider trades
Compensation mechanics Share grants, option exercises, tax withholding and transfers. They reach the same Form 4 as a trade, but they are not the insider buying or selling on the open market, so no purchase or sale value applies to them.
YUM reported financials
SEC EDGARYUM reported revenue of $8.2B for the fiscal year ended 31 Dec 2025. Net income over the same period was $1.6B.
YUM earnings
no date announced in SEC filings yet
Reported figures & scheduled dates · SEC EDGAR filings
YUM institutional holders
SEC EDGAR13 of the 45 institutional funds we track reported a YUM position for the quarter ended 30 Jun 2026 — a combined $874.6M; the latest of those filings landed 02 Sep 2026.
Showing the 10 largest of 13 reported positions. The figures above count all of them.
YUM fails-to-deliver
SECOn 11 Sep 2026, 4,285 shares of YUM failed to deliver (about $617K) — the latest of 2 consecutive trading days with recorded fails.
Congressional trades in YUM
House disclosuresThe most recent congressional trade disclosed in YUM is a sale by Lisa C. McClain (house, MI), dated 13 Aug 2025.
YUM — frequently asked questions
How often is YUM mentioned on Reddit?
YUM was mentioned 38 times in the last 7 days across the finance subreddits we track, and 198 times over the trailing 30 days.
Is Reddit bullish or bearish on YUM?
Across 198 classified YUM mentions in the last 30 days, 43% read bullish, 12% bearish and 45% neutral. Crowd sentiment is a social signal, not investment advice.
When did YUM last report earnings?
Yum! Brands (YUM) last reported earnings on 30 Jun 2026 for Q2 2026, per SEC filings.
Are YUM insiders buying or selling?
SEC Form 4 filings over the last 90 days show 0 buys and 7 sells by YUM insiders on the open market. A further 10 filings were grants, awards, gifts or exercises rather than open-market trades.
Who is the CEO of Yum! Brands?
Greg Creed leads Yum! Brands (YUM) as chief executive.
What exchange is YUM listed on?
Yum! Brands trades on NYSE under the ticker YUM.
Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.
Sources
- Finazonprior-day close, indicative (IEX-derived, not the official close), most closes dollar-rounded at the source
- TradingViewthe price chart widget, drawn by TradingView from their own data
- RedditReddit ingest across the tracked finance subreddits
- SEC EDGARSEC EDGAR XBRL company facts · latest period ended 30 Jun 2026
- SEC EDGARSEC EDGAR 13F filings
- SECSEC fails-to-deliver (CNS) data
- House disclosuresU.S. House of Representatives financial disclosures
- SEC EDGARValuation computed from SEC EDGAR filings