Last year Mcdonald’s was the first fast-food chain to join the metaverse. Following in its footsteps KFC, Taco Bell, and Pizza Hut have decided to explore the metaverse.
Owners of KFC, Taco Bell, and Pizza Hut ‘Yum! Brands‘ have submitted multiple trademarks for NFTs and metaverse products and services including; virtual foods and drinks, virtual goods and NFTs, and NFT backed media.
Mike Kondoudis, a trademark lawyer tweeted that various applications were filed with the United States Patent and Trademark Office on the 25th of March 2022.
Clearly, Yum! Brands sees the potential of the Metaverse and is preparing its trademarks and brands for the virtual economy that will dominate it
Mike Kondoudis, From A Recent Press Release
Restaurants In The Metaverse
These trademark filings “follow the trend by other participants in the restaurant sector like McDonald’s, Burger King, Panera Bread, and Panda Express to begin preparations to participate in the Metaverse” says Kondoudis.
According to a press release, Inspire Brands Inc. the owners of Arby’s, Baskin Robbins, Buffalo Wild Wings, Jimmy Johns, and Sonic brands have filed several new trademark applications in the last few days.
We expect the number of trademark filings for NFTs and virtual products and services from the restaurant and food/beverage sectors to increase over the next twelve months as companies come to appreciate the need for brand protection in the Metaverse.
Mike Kondoudis, Press Release