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Top 8, mentions 7d17,670MSFT3,334 mentions▲ +0.08GOOGL2,706 mentions▲ +0.05AAPL2,324 mentions▲ +0.07META2,244 mentions▲ +0.04SPCX1,997 mentions▲ +0.06SNDK1,871 mentions▲ +0.06NVDA1,762 mentions▲ +0.07QQQ1,432 mentions▲ +0.04

Equity

DFS

Discover Financial

Reddit mentioned DFS 138 times in the 30 days to 30 July 2026, across 9 of the communities we track. All of them were scored for sentiment: 52% read bullish, 9% bearish and 39% neither. Reddit data updated 30 July 2026.

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The chart above plots the price of DFS over the range selected — one day to the full history — drawn by TradingView from their own data.

Mentions · 30d 138
Net sentiment +0.05

Source: TheDistributed

The Distributed Sentinel 30 Jul 2026

DFS holds the crowd's attention as mentions cluster around the latest move

The last seven days carry 25% of the month's volume. This is a social signal to weigh against price and insider flow, not to trade on alone.

Crowd sentiment on DFS · 30d

n = 138 scored · Method
+0.05
Neutral
Bullish 52%
Neither 39%
Bearish 9%

Reddit mentions for DFS

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138 mentions
Bar chart of daily Reddit mentions for DFS over the last 30 days, read against the left-hand axis; days with zero mentions show no bar. A solid accent line overlays the daily closing price on its own right-hand scale. A dashed lead-in marks the untracked days before tracking began.05101 Jul8 Jul15 Jul22 Jul30 Jul

Reddit mentions per day — left axis Busiest day in the window

The chart plots daily Reddit mentions of DFS over the 30 days to 30 July 2026: 138 in total, busiest on 28 July with 9, and 2 on the last day counted.

Where DFS is discussed

Share of tracked-subreddit mentions · 30d
r/wallstreetbets 49% 68 mentions +0.03
r/ausfinance 15% 21 mentions +0.05
r/investing 13% 18 mentions +0.07
r/stocks 10% 14 mentions +0.04
r/cryptocurrency 4% 6 mentions +0.06
r/etfs 4% 6 mentions +0.10
r/asx_bets 1% 2 mentions +0.23
r/options 1% 2 mentions −0.03
r/asx 1% 1 mention +0.08

Reddit chatter that moves with DFS

Method

How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations): DFS moved most closely with MKT (r = +0.97) — this measures co-discussion on Reddit, not price co-movement.

Symbol r Observations
MKT +0.97 31
WBD Warner Bros. Discovery, Inc. +0.96 31
RATE HIKE +0.96 31
FTSE 100 +0.96 31
IQ iQIYI, Inc. +0.96 31
INTEREST RATE +0.96 31

DFS institutional holders

SEC Form 13F

0 of the 45 institutional funds we track reported a DFS position for the quarter ended 30 Jun 2025; the latest of those filings landed 14 Aug 2025.

Fund Action Shares Value
AQR Capital Management Exited
Balyasny Asset Management Exited
Bridgewater Associates Exited
Citadel Advisors Exited
D. E. Shaw & Co. Exited
Fisher Asset Management Exited
Man Group Exited
Marshall Wace Exited
Maverick Capital Exited
Millennium Management Exited

Source: SEC EDGAR 13F filings

DFS — frequently asked questions

From live data

How often is DFS mentioned on Reddit?

DFS was mentioned 34 times in the last 7 days across the finance subreddits we track, and 138 times over the trailing 30 days.

Is Reddit bullish or bearish on DFS?

Across 138 classified DFS mentions in the last 30 days, 52% read bullish, 9% bearish and 39% neutral. Crowd sentiment is a social signal, not investment advice.

Who is the CEO of Discover Financial Services?

Michael Shepherd leads Discover Financial Services (DFS) as chief executive.

Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.