Equity
DFS
Discover Financial
Reddit mentioned DFS 122 times in the 30 days to 15 October 2026, across 8 of the communities we track. All of them were scored for sentiment: 45% read bullish, 13% bearish and 42% neither. Reddit data updated 15 October 2026.
This price chart is drawn by TradingView, from their own data, in an embed loaded from their servers. We hold too few licensed daily closes of our own for DFS to draw a line in its place.
Reddit mentions for DFS
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Day15 Oct 2026
Reddit's interest in DFS held level across this window — 122 mentions over 30 days, with no single day carrying more than 9% of them
Reddit's interest in DFS held level across this window — 418 mentions over 90 days, with no single day carrying more than 4% of them
This chart in words
The chart plots daily Reddit mentions of DFS over the 30 days to 15 October 2026: 122 in total, busiest on 23 September with 10, and 8 on the last day counted. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 62% bullish to 91% bullish over the 26 days that carried enough mentions to measure. 4 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.
The chart plots daily Reddit mentions of DFS over the 90 days to 15 October 2026: 418 in total, busiest on 26 August with 13, and 8 on the last day counted. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 62% bullish to 100% bullish over the 83 days that carried enough mentions to measure. 7 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.
Crowd sentiment on DFS · 30d
bullish
bullish
DFS reads 9 points less bullish than overall market sentiment. Same measure; same 30-day window.
Where DFS is discussed
(30d)Moves with DFS
co-mention r · 31 obsTickers whose daily Reddit volume rose and fell with DFS's. Co-discussion, not price.
How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations) · Method
What Reddit is saying about DFS
- VBX - Anyone still holding out for the DFS?
- If a freelancer were to discover something on his own about a company is it insider trading to short it?
Live discussion on Reddit, shown as posted. Titles link to the original threads.
DFS institutional holders
SEC EDGAR0 of the 45 institutional funds we track reported a DFS position for the quarter ended 30 Jun 2025; the latest of those filings landed 14 Aug 2025.
Congressional trades in DFS
House disclosuresThe most recent congressional trade disclosed in DFS is a sale by Julie Johnson (house, TX), dated 07 Apr 2025.
DFS — frequently asked questions
How often is DFS mentioned on Reddit?
DFS was mentioned 37 times in the last 7 days across the finance subreddits we track, and 122 times over the trailing 30 days.
Is Reddit bullish or bearish on DFS?
Across 122 classified DFS mentions in the last 30 days, 45% read bullish, 13% bearish and 42% neutral. Crowd sentiment is a social signal, not investment advice.
Who is the CEO of Discover Financial Services?
Michael Shepherd leads Discover Financial Services (DFS) as chief executive.
Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.
Sources
- TradingViewthe price chart widget, drawn by TradingView from their own data
- RedditReddit ingest across the tracked finance subreddits
- SEC EDGARSEC EDGAR 13F filings
- House disclosuresU.S. House of Representatives financial disclosures
- Wikipediatext of the lead paragraph, licensed CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/) — https://en.wikipedia.org/wiki/Discover_Financial