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Equity · Consumer Defensive

FLO

NYSE

Flowers Foods, Inc.

$5.81 −2.27% vs prior close Finazon · prior-day close, indicative (IEX-derived, not the official close) · Oct 9, 2026

Reddit mentioned FLO 17 times in the 30 days to 12 October 2026, across 2 of the communities we track. All of them were scored for sentiment: 29% read bullish, 12% bearish and 59% neither. Reddit data updated 12 October 2026.

Price · Chart
63 sessions
$9 $5 14 Jul 9 Oct

The line runs $8.29 on 14 July through $5.81 on 9 October, on a scale from $5 to $9. Days the market did not trade hold the previous close, flat.

Market cap $1.2B
P/E (TTM) 14.5
52-week range $5.55 – $13.17
Avg volume 498.3K
Mentions · 30d 17
Net sentiment +0.03

as of Oct 9, 2026

FLO · crowd attention × price

Share ↗
17 mentions

Day8 Oct 2026

MENTIONS20–3 / day
PRICE$5.94$5.4–$6.2
MOOD—
FLO over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed, diagonally hatched over days we hold no close for; the crowd's sentiment as a scattered ribbon against a dashed neutral rule — each point is the mix over the 7 days ending that day, above the rule more mentions bullish than bearish and below it the reverse — denser on days with more mentions.per day0123% bull10%30%50%70%90%usd$5.4$5.6$5.8$6.0$6.213 Sep20 Sep28 Sep5 Oct12 Oct
FLO over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed, diagonally hatched over days we hold no close for; the crowd's sentiment as a scattered ribbon against a dashed neutral rule — each point is the mix over the 7 days ending that day, above the rule more mentions bullish than bearish and below it the reverse — denser on days with more mentions.50% BULL13 Sep28 Sep12 Oct
The Distributed Sentinel 12 Oct 2026

Reddit's mood on FLO swung a long way inside this window — from 50% bullish to 100% bullish across the 5 days we could measure

This chart in words

The chart plots daily Reddit mentions of FLO over the 30 days to 12 October 2026: 17 in total, busiest on 23 September with 2, and 2 on the last day counted. The line is the daily close over the same window: $6 on 14 September, $5.81 on 9 October. Of those days, 20 were trading sessions and the other 10 are hatched on the chart. On 8 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them no session took place, and this window holds no earlier close to carry forward; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 50% bullish to 100% bullish over the 5 days that carried enough mentions to measure. 21 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.

Crowd sentiment on FLO · 30d

n = 17 scored · Method
FLO

29% bullish

Overall market sentiment

54% bullish

FLO reads 25 points less bullish than overall market sentiment. Same measure; same 30-day window.

Where FLO is discussed

(30d)
r/wallstreetbets 94% 16 +0.03
r/investing 6% 1 +0.06

Moves with FLO

co-mention r · 31 obs

Tickers whose daily Reddit volume rose and fell with FLO's. Co-discussion, not price.

How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations) · Method

FLO insider trades

SEC Form 4

FLO has no Form 4 filing in the last 90 days, so there is no summary for that window. The most recent filings we hold are below, the newest dated 15 June 2026.

Date Insider Type Shares Value
08 Jun 2026 SCAGLIONE DIEGO ANTHONY Chief Financial Officer Buy 5,000 $38K
01 Apr 2026 McMullian Ryals Chairman and CEO Sell 209,000 $1.68M
02 Jan 2026 McMullian Ryals Chairman and CEO Sell 209,000 $2.27M
03 Dec 2025 STITH MELVIN T Buy 456 $5K
25 Sep 2025 McMullian Ryals Chairman and CEO Sell 350,000 $4.49M
09 Sep 2025 Cox Cindy Chief Human Resources Officer Sell 3,600 $54K

Compensation mechanics Share grants, option exercises, tax withholding and transfers. They reach the same Form 4 as a trade, but they are not the insider buying or selling on the open market, so no purchase or sale value applies to them.

Date Insider Type Shares Value
15 Jun 2026 COURTNEY H MARK Chief Brand Officer Award 25,980
04 Jun 2026 Chubb Thomas Caldecot III Director Option exercise 3,710
29 May 2026 Casey Edward J. Jr. Director Option exercise 9,350
29 May 2026 Chubb Thomas Caldecot III Director Option exercise 9,350
29 May 2026 DEESE GEORGE E Director Option exercise 9,350
29 May 2026 McFadden William Jameson Director Option exercise 9,350
29 May 2026 Spainhour Sterling A Jr. Director Option exercise 7,900
29 May 2026 LEWIS MARGARET G Director Option exercise 9,350
25 Feb 2026 CHAFFIN JOHN MARK Chief Information Officer Award 11,447
25 Feb 2026 CHAFFIN JOHN MARK Chief Information Officer Tax withheld 3,093 $30K
25 Feb 2026 COURTNEY H MARK Chief Brand Officer Award 12,857
25 Feb 2026 COURTNEY H MARK Chief Brand Officer Tax withheld 5,943 $57K

Showing the 12 most recent of 54 compensation filings in this window. The figures above count all of them.

FLO reported financials

SEC EDGAR XBRL SEC EDGAR

FLO reported revenue of $5.3B for the fiscal year ended 03 Jan 2026. Net income over the same period was $83.8M.

Figure Reported Period
Revenue $5.3B 03 Jan 2026 fiscal year
Net income $83.8M 03 Jan 2026 fiscal year
Diluted EPS $0.40 03 Jan 2026 fiscal year
Total assets $4.2B 18 Jul 2026 at period end
Total equity $1.3B 18 Jul 2026 at period end

FLO earnings

SEC EDGAR
Date Period EPS Revenue
18 Jul 2026 Q2 2026 $0.19 $1.19B
25 Apr 2026 Q1 2026 $0.20 $1.57B
03 Jan 2026 FY 2025 $0.40 $5.26B
04 Oct 2025 Q3 2025 $0.19 $1.23B
12 Jul 2025 Q2 2025 $0.28 $1.24B
19 Apr 2025 Q1 2025 $0.25 $1.55B
28 Dec 2024 FY 2024 $1.17 $5.10B
05 Oct 2024 Q3 2024 $0.31 $1.19B

Next report no date announced in SEC filings yet

Reported figures & scheduled dates · SEC EDGAR filings

FLO institutional holders

SEC Form 13F SEC EDGAR

7 of the 45 institutional funds we track reported a FLO position for the quarter ended 30 Jun 2026 — a combined $109.3M; the latest of those filings landed 02 Sep 2026.

Fund Action Shares Value
AQR Capital Management Added +65.0% shares 7,163,993 $56.6M
Two Sigma Investments Added +178.7% shares 2,420,213 $19.1M
Man Group Added +138.6% shares 1,497,487 $11.8M
Citadel Advisors Trimmed −50.9% shares 1,158,186 $9.1M
Renaissance Technologies Trimmed −51.0% shares 741,302 $5.9M
GAMCO Investors Held (±25%) −5.9% shares 486,489 $3.8M
Bridgewater Associates Added +118.5% shares 362,451 $2.9M

FLO fails-to-deliver

SEC CNS data SEC

On 11 Sep 2026, 633,077 shares of FLO failed to deliver (about $3.9M) — the latest of 6 consecutive trading days with recorded fails.

Settlement date Shares failed Notional % of shares out
11 Sep 2026 633,077 $3.9M 0.299%
10 Sep 2026 295,385 $1.8M 0.139%
09 Sep 2026 6,610 $42K 0.003%
08 Sep 2026 54 $339 <0.001%
04 Sep 2026 53,339 $344K 0.025%
03 Sep 2026 3,406 $23K 0.002%
31 Aug 2026 13,819 $98K 0.007%

Congressional trades in FLO

STOCK Act disclosures House disclosures

The most recent congressional trade disclosed in FLO is a sale by Lisa C. McClain (house, MI), dated 11 Sep 2025.

Date Member Type Amount
11 Sep 2025 filed 22 Oct 2025 Lisa C. McClain house · Republican–MI Sale $1K–$15K
04 Aug 2025 filed 12 Sep 2025 Lisa C. McClain house · Republican–MI Purchase $1K–$15K
11 Jun 2025 filed 13 Aug 2025 Lisa C. McClain house · Republican–MI Sale $1K–$15K
09 Jun 2025 filed 13 Aug 2025 Lisa C. McClain house · Republican–MI Purchase $1K–$15K
06 Mar 2023 filed 17 Apr 2023 Daniel S. Goldman house · Democrat–NY Purchase $15K–$50K
04 Feb 2022 filed 07 Mar 2022 Virginia Foxx house · Republican–NC Purchase $15K–$50K

FLO — frequently asked questions

From live data

How often is FLO mentioned on Reddit?

FLO was mentioned 2 times in the last 7 days across the finance subreddits we track, and 17 times over the trailing 30 days.

Is Reddit bullish or bearish on FLO?

Across 17 classified FLO mentions in the last 30 days, 29% read bullish, 12% bearish and 59% neutral. Crowd sentiment is a social signal, not investment advice.

When did FLO last report earnings?

Flowers Foods (FLO) last reported earnings on 18 Jul 2026 for Q2 2026, per SEC filings.

What exchange is FLO listed on?

Flowers Foods trades on NYSE under the ticker FLO.

Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.

Sources

  1. Finazonprior-day close, indicative (IEX-derived, not the official close), some closes dollar-rounded at the source
  2. TradingViewthe price chart widget, drawn by TradingView from their own data
  3. RedditReddit ingest across the tracked finance subreddits
  4. SEC EDGARSEC EDGAR XBRL company facts · latest period ended 18 Jul 2026
  5. SEC EDGARSEC EDGAR 13F filings
  6. SECSEC fails-to-deliver (CNS) data
  7. House disclosuresU.S. House of Representatives financial disclosures
  8. SEC EDGARValuation computed from SEC EDGAR filings