Equity · Consumer Cyclical
HOG
NYSEHarley-Davidson (HOG)
The line runs 26.18 USD on 5 August through 33.06 USD on 2 November, on a scale from 20 to 35. Days the market did not trade hold the previous close, flat.
- Market cap
- 3.4B USD
- P/E (TTM)
- 18.4
- Revenue, year to Dec 2025
- 3.6B USD
- EPS, diluted, year to Dec 2025
- 2.78 USD
- 52-week range
- 17.18 USD – 33.06 USD
- Avg volume
- 148.2K
- Mentions, 30 days
- 73
- Net sentiment
- +0.06
as of Nov 2, 2026
Have Harley-Davidson (HOG) insiders bought or sold shares recently?
In the 90 days to 3 Nov 2026, Harley-Davidson insiders reported 2 open-market sales and 2 purchases (SEC Form 4).
Form 4, 90 days to 3 Nov 2026, newest reported trade 1 Oct 2026
Buys 2Sells 2Net bought $376KOther filings 1
| Reported | Insider | Type | Shares | Value |
|---|---|---|---|---|
| 01 Oct 2026 | Root Jonathan RCFO and CCO | Sell | 1,559 | 38K USD |
| 01 Sep 2026 | Root Jonathan RCFO and CCO | Sell | 1,554 | 43K USD |
| 11 Aug 2026 | Littleton GayleCLO, CCO, CAO & Corp Sec | Buy | 7,500 | 198K USD |
| 10 Aug 2026 | Starrs ArtiePresident & CEO | Buy | 10,000 | 259K USD |
| Bought | 2 open-market purchases | 17,500 | $457K | |
| Sold | 2 open-market sales | 3,113 | $81K |
1 other filing in the window: a grant, exercise, tax withholding or transfer, not a trade
| Reported | Insider | Type | Shares | Value |
|---|---|---|---|---|
| 24 Sep 2026 | NOVA DANIEL JDirector | Option exercise | 5,168 |
Which funds hold Harley-Davidson (HOG)?
9 of the 45 institutional funds we track reported a Harley-Davidson position for the quarter ended 30 Jun 2026 — a combined 192.7M USD; the latest of those filings landed 02 Sep 2026.
| Fund | Position | Shares | Value | Shares q/q |
|---|---|---|---|---|
| AQR Capital Management | Added | 2,615,019 | 63.8M USD | +64.1% |
| D. E. Shaw & Co. | Added | 2,273,686 | 55.6M USD | +98.8% |
| Two Sigma Investments | Trimmed | 1,858,544 | 45.5M USD | −38.9% |
| Millennium Management | Trimmed | 616,757 | 15.1M USD | −52.9% |
| Man Group | Held (±25%) | 244,266 | 6.0M USD | −6.3% |
| Bridgewater Associates | Added | 128,632 | 3.1M USD | +48.2% |
| Tudor Investment Corp | New position | 75,086 | 1.8M USD | |
| Citadel Advisors | Trimmed | 36,278 | 887K USD | −97.6% |
| Renaissance Technologies | New position | 35,300 | 863K USD | |
| Marshall Wace | Exited |
Have members of Congress traded Harley-Davidson (HOG)?
The most recent congressional trade disclosed in Harley-Davidson is a sale by Tim Moore (house, NC), dated 07 Apr 2026.
STOCK Act disclosures
| Traded | Member | Type | Amount | Filed after |
|---|---|---|---|---|
| 07 Apr 2026 | Tim Moorehouse · Republican–NC | Sale | 50K USD–100K USD | 21 days |
| 12 Mar 2026 | Tim Moorehouse · Republican–NC | Purchase | 15K USD–50K USD | 12 days |
| 23 Jan 2026 | Tim Moorehouse · Republican–NC | Purchase | 15K USD–50K USD | 28 days |
| 09 Dec 2025 | Tim Moorehouse · Republican–NC | Purchase | 15K USD–50K USD | 10 days |
| 28 Nov 2025 | Tim Moorehouse · Republican–NC | Sale | 15K USD–50K USD | 4 days |
| 01 May 2025 | Tim Moorehouse · Republican–NC | Purchase | 15K USD–50K USD | 43 days |
| 31 Mar 2025 | Jefferson Shrevehouse · Republican–IN | Purchase | 15K USD–50K USD | 11 days |
| 14 Mar 2025 | Tim Moorehouse · Republican–NC | Purchase | 15K USD–50K USD | 31 days |
What has been filed or recorded for Harley-Davidson (HOG)?
The filings we hold for Harley-Davidson, newest first: 3 fails-to-deliver days, 6 quarterly earnings reports, 2 annual reports and 5 reported financial figures, the latest dated 08 Oct 2026. No next earnings date is announced in SEC filings yet.
| And | ||||
|---|---|---|---|---|
| 08 Oct 2026 | Fails to deliver | Shares failed to deliver | 6,656 shares | 179K USD notional · 0.006% of shares out |
| 07 Oct 2026 | Fails to deliver | Shares failed to deliver | 90 shares | 2K USD notional · <0.001% of shares out |
| 01 Oct 2026 | Fails to deliver | Shares failed to deliver | 30,523 shares | 746K USD notional · 0.029% of shares out |
| 30 Jun 2026 | Quarterly earnings | Q2 2026 reported | EPS 0.75 USD | Revenue $1.23B |
| 30 Jun 2026 | Financials | Total assets | 7.2B USD | at period end |
| 30 Jun 2026 | Financials | Total equity | 3.1B USD | at period end |
| 31 Mar 2026 | Quarterly earnings | Q1 2026 reported | EPS 0.22 USD | Revenue $1.17B |
| 31 Dec 2025 | Annual report | FY 2025 reported | EPS 2.78 USD | Revenue $4.47B |
| 31 Dec 2025 | Financials | Revenue | 3.6B USD | fiscal year |
| 31 Dec 2025 | Financials | Net income | 338.7M USD | fiscal year |
| 31 Dec 2025 | Financials | Diluted EPS | 2.78 USD | fiscal year |
| 30 Sep 2025 | Quarterly earnings | Q3 2025 reported | EPS 3.10 USD | Revenue $1.34B |
| 30 Jun 2025 | Quarterly earnings | Q2 2025 reported | EPS 0.88 USD | Revenue $1.31B |
| 31 Mar 2025 | Quarterly earnings | Q1 2025 reported | EPS 1.07 USD | Revenue $1.33B |
| 31 Dec 2024 | Annual report | FY 2024 reported | EPS 3.44 USD | Revenue $5.19B |
| 30 Sep 2024 | Quarterly earnings | Q3 2024 reported | EPS 0.91 USD | Revenue $1.15B |
What is Reddit saying about Harley-Davidson (HOG)?
Reddit mentioned HOG 73 times in the 30 days to 3 November 2026, across 7 of the communities we track. All of them were scored for sentiment: 60% read bullish, 12% bearish and 28% neither. Reddit data updated 3 November 2026.
30-day window, Method
Mentions, 30 days 73Bullish 60%Bearish 12%Communities 7Against the market +6 points
How do Reddit mentions of Harley-Davidson (HOG) compare with its price?
Share ↗
Is the Reddit crowd more bullish on Harley-Davidson than on the market?
HOG reads 48% bullish, 5 points below the market (53%). Over 90 days the gap has run from -32 to +25 points.
- HOG
- 48%
- bullish, 3 Nov
- Market
- 53%
- bullish, all Reddit, 3 Nov
- Gap
- −5 pts
- HOG against market
Where Harley-Davidson (HOG) is discussed
30 days
| Community | Share | Mentions | Net sentiment |
|---|---|---|---|
| r/wallstreetbets | 82% | 60 | +0.06 |
| r/ausfinance | 7% | 5 | +0.08 |
| r/investing | 4% | 3 | +0.03 |
| r/commodities | 3% | 2 | +0.20 |
| r/cryptocurrency | 1% | 1 | +0.00 |
| r/etfs | 1% | 1 | +0.06 |
| r/stocks | 1% | 1 | +0.03 |
Moves with Harley-Davidson (HOG)
Tickers whose daily Reddit volume rose and fell with Harley-Davidson (HOG)'s. Co-discussion, not price.
VXX +0.69VATE +0.63BITS +0.59EG −0.58MAXI +0.58FNDF +0.57
How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations), Method
Harley-Davidson (HOG): frequently asked questions
What did Harley-Davidson shares close at?
Harley-Davidson closed at 33.06 USD on 2 Nov 2026, up 5.86% on the close before. That is the end-of-day price from Finazon, not a live quote.
What is Harley-Davidson’s market cap?
Harley-Davidson is worth 3.4B USD by market value as of 2 Nov 2026, which is the share price times the shares on issue from its SEC filings.
What is Harley-Davidson’s P/E ratio?
Harley-Davidson has a price-to-earnings ratio of 18.4, as of 2 Nov 2026: the share price divided by what the company earned per share over the last four reported quarters. A higher number means the market pays more for each dollar of earnings.
What is Harley-Davidson’s revenue?
Harley-Davidson reported revenue of 3.6B USD for the year ended 31 Dec 2025, as filed with the SEC. See Filings
Have Harley-Davidson insiders bought or sold shares recently?
In the 90 days to 3 Nov 2026, Harley-Davidson insiders reported 2 open-market sales and 2 purchases (SEC Form 4). A further 1 filing was a grant, award, gift or exercise rather than an open-market trade. See Insiders
Which funds own Harley-Davidson?
9 of the 45 funds we track reported a Harley-Davidson position for the quarter ended 30 Jun 2026, per their SEC Form 13F filings. The largest reported positions were AQR Capital Management, D. E. Shaw & Co. and Two Sigma Investments. See Funds
Have members of Congress traded Harley-Davidson?
Yes. 16 trades in Harley-Davidson appear in the congressional disclosures we hold; the latest is a sale by Tim Moore (House, NC) dated 7 Apr 2026, filed 28 Apr 2026. Amounts are disclosed as ranges, and a filing can follow the trade by up to 45 days. See Congress
When did Harley-Davidson last report earnings?
Harley-Davidson last reported earnings on 30 Jun 2026 for Q2 2026, with EPS of 0.75 USD; no next date is announced in SEC filings yet. See Filings
What is Reddit saying about Harley-Davidson?
Harley-Davidson was mentioned 21 times in the last 7 days across the finance subreddits we track, and 73 times over the trailing 30 days. Of the 73 mentions scored for sentiment, 60% read bullish and 12% bearish. That is a social signal, not investment advice. See Reddit
Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.
References
- Finazonprior-day close, indicative (IEX-derived, not the official close), some closes dollar-rounded at the source
- TradingViewthe price chart widget, drawn by TradingView from their own data
- RedditReddit ingest across the tracked finance subreddits
- SEC EDGARForm 4 filings (insider transactions)
- SEC EDGAR13F filings
- House disclosuresU.S. House of Representatives financial disclosures
- SECSEC fails-to-deliver (CNS) data
- SEC EDGARXBRL company facts, latest period ended 30 Jun 2026
- SEC EDGARreported earnings figures and scheduled report dates
- SEC EDGARValuation computed from SEC EDGAR filings