Live tape
Mentions 7d11,717SPCX2,456 mentions▲ +0.05GOOGL1,943 mentions▲ +0.03MSFT1,694 mentions▲ +0.06NFLX1,365 mentions▲ +0.02NVDA1,129 mentions▲ +0.08AAPL1,122 mentions▲ +0.09QQQ1,039 mentions▲ +0.06SNDK969 mentions▲ +0.08
Equity · Consumer Cyclical

HOG

Harley-Davidson, Inc. · NYSE
$28.00
+0.63% 1D
Finazon · prior-day close
Price · Chart Chart by TradingView
Market cap $2.9B
P/E (TTM) 5.3
52-week range $17.18 – $31.03
Avg volume 500.3K
Mentions · 30d 36
Net sentiment +0.07

Prior-day close · Finazon · valuation computed from SEC EDGAR filings · as of Jul 22, 2026

Crowd sentiment on HOG · 30d

Method · 36 mentions
+0.07
Neutral
Bullish 50%
Neutral 42%
Bearish 8%

Across 36 classified mentions in the last 30 days, crowd sentiment for HOG sits roughly neutral, with 50% reading bullish against 8% bearish across the classified sample.

HOG insider trades

SEC Form 4
Date Insider Type Shares Value
01 Jul 2026 Root Jonathan R CFO and CCO SELL 1,554 $38K
01 Jun 2026 Root Jonathan R CFO and CCO SELL 1,554 $37K
21 May 2026 NOVA DANIEL J Director AWARD 4,742
21 May 2026 Reintjes Matthew J Director AWARD 2,479
19 May 2026 Root Jonathan R CFO and CCO SELL 1,554 $38K
14 May 2026 Alstead Troy Director OPTION EXERCISE 6,015
14 May 2026 FARLEY JR JAMES D Director OPTION EXERCISE 6,015
14 May 2026 Flees Lori Ann Director OPTION EXERCISE 6,015
The Distributed Sentinel Daily Brief · 22 Jul 2026

HOG holds the crowd's attention as mentions cluster around the latest move

The Distributed Sentinel reads 36 mentions for HOG over the last 30 days against a net sentiment of +0.07. The split runs 50% bullish, 42% neutral and 8% bearish across the classified base — a reading to weigh against price and insider flow, not to trade on alone.

HOG — frequently asked questions

From live data

Is Reddit bullish or bearish on HOG?

Across 36 classified HOG mentions in the last 30 days, 50% read bullish, 8% bearish and 42% neutral. Crowd sentiment is a social signal, not investment advice.

Are HOG insiders buying or selling?

SEC Form 4 filings over the last 90 days show 0 buys and 4 sells by HOG insiders.

Who is the CEO of HOG?

Jochen Zeitz leads HOG (HOG) as chief executive.

What exchange is HOG listed on?

HOG trades on NYSE under the ticker HOG.

Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.