Equity · Consumer Cyclical
HOG
Harley-Davidson, Inc. · NYSE
Reddit mentioned HOG 86 times in the 30 days to 11 August 2026, across 4 of the communities we track. All of them were scored for sentiment: 51% read bullish, 10% bearish and 39% neither. Reddit data updated 11 August 2026.
The line runs $26 on 13 May through $26 on 10 August, on a scale from $22 to $30. Days the market did not trade hold the previous close, flat.
The chart above plots the price of HOG over the range selected — one day to the full history — drawn by TradingView from their own data. Our own licensed end-of-day series holds 61 sessions over that window: $26 on 13 May 2026 through $26 on 10 August 2026.
Finazon · prior-day close · valuation computed from SEC EDGAR filings · as of Aug 11, 2026
HOG · crowd attention × price
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Day10 Aug 2026
Reddit's interest in HOG held level across this window — 86 mentions over 30 days, with no single day carrying more than 7% of them
Reddit's mood on HOG swung a long way inside this window — from 33% bullish to 100% bullish across the 62 days we could measure
This chart in words
The chart plots daily Reddit mentions of HOG over the 30 days to 11 August 2026: 86 in total, busiest on 17 July with 6, and 1 on the last day counted. The line is the daily close over the same window: $25 on 13 July, $26 on 10 August. Of those days, 21 were trading sessions and the other 9 are hatched on the chart. On 8 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 58% bullish to 100% bullish over the 26 days that carried enough mentions to measure. 4 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.
The chart plots daily Reddit mentions of HOG over the 90 days to 11 August 2026: 223 in total, busiest on 9 June with 8, and 1 on the last day counted. The line is the daily close over the same window: $26 on 14 May, $26 on 10 August. Of those days, 60 were trading sessions and the other 30 are hatched on the chart. On 29 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 33% bullish to 100% bullish over the 62 days that carried enough mentions to measure. 28 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.
Finazon · prior-day close, some closes dollar-rounded at the source
Crowd sentiment on HOG · 30d
bullish
bullish
HOG reads 5 points less bullish than overall market sentiment. Same measure; same 30-day window.
Where HOG is discussed
(30d)Moves with HOG
co-mention r · 31 obsTickers whose daily Reddit volume rose and fell with HOG's. Co-discussion, not price.
How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations) · Method
HOG insider trades
Compensation mechanics Share grants, option exercises, tax withholding and transfers. They reach the same Form 4 as a trade, but they are not the insider buying or selling on the open market, so no purchase or sale value applies to them.
HOG reported financials
HOG reported revenue of $3.6B for the fiscal year ended 31 Dec 2025. Net income over the same period was $338.7M.
Source: SEC EDGAR XBRL company facts · latest period ended 30 Jun 2026
HOG earnings
Reported figures & scheduled dates · SEC EDGAR filings
HOG institutional holders
8 of the 45 institutional funds we track reported a HOG position for the quarter ended 31 Mar 2026 — a combined $195.0M; the latest of those filings landed 15 May 2026.
Source: SEC EDGAR 13F filings
HOG fails-to-deliver
On 13 Jul 2026, 643 shares of HOG failed to deliver (about $16K).
Source: SEC fails-to-deliver (CNS) data
HOG — frequently asked questions
How often is HOG mentioned on Reddit?
HOG was mentioned 16 times in the last 7 days across the finance subreddits we track, and 87 times over the trailing 30 days.
Is Reddit bullish or bearish on HOG?
Across 87 classified HOG mentions in the last 30 days, 51% read bullish, 10% bearish and 39% neutral. Crowd sentiment is a social signal, not investment advice.
When did HOG last report earnings?
Harley-Davidson (HOG) last reported earnings on 30 Jun 2026 for Q2 2026, per SEC filings.
Are HOG insiders buying or selling?
SEC Form 4 filings over the last 90 days show 1 buy and 4 sells by HOG insiders on the open market. A further 8 filings were grants, awards, gifts or exercises rather than open-market trades.
Who is the CEO of Harley-Davidson?
Jochen Zeitz leads Harley-Davidson (HOG) as chief executive.
What exchange is HOG listed on?
Harley-Davidson trades on NYSE under the ticker HOG.
Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.