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Equity · Consumer Defensive

FLO

NYSE

Flowers Foods (FLO)

$6.43 +10.48% vs prior close Finazon · prior-day close, indicative (IEX-derived, not the official close) · Oct 22, 2026

Reddit mentioned FLO 16 times in the 30 days to 24 October 2026, across 2 of the communities we track. All of them were scored for sentiment: 38% read bullish, 6% bearish and 56% neither. Reddit data updated 24 October 2026.

Price · Chart
63 sessions
$8 $5 27 Jul 22 Oct

The line runs $7.64 on 27 July through $6.43 on 22 October, on a scale from $5 to $8. Days the market did not trade hold the previous close, flat.

Market cap $1.4B
P/E (TTM) 16.1
52-week range $5.55 – $13
Avg volume 491.8K
Mentions · 30d 16
Net sentiment +0.08

as of Oct 22, 2026

Flowers Foods (FLO) · crowd attention × price

Share ↗
16 mentions

Day22 Oct 2026

MENTIONS20–3 / day
PRICE$6.43$5.50–$6.50
FLO over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed, diagonally hatched over days we hold no close for.per day0123usd$5.50$5.75$6.00$6.25$6.5025 Sep2 Oct10 Oct17 Oct24 Oct
FLO over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed, diagonally hatched over days we hold no close for.25 Sep10 Oct24 Oct
The Distributed Sentinel 24 Oct 2026

FLO's busiest day for Reddit mentions sat one session from its lowest close of the window — 2 mentions on 29 September, $5.55 on 30 September

This chart in words

The chart plots daily Reddit mentions of FLO over the 30 days to 24 October 2026: 16 in total, busiest on 29 September with 2, and 2 on the last day counted. Across this window the close ran between $5.55 on 30 September and $6.43 on 22 October. The line is the daily close over the same window: $5.73 on 25 September, $6.43 on 22 October. Of those days, 20 were trading sessions and the other 10 are hatched on the chart. On 9 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove.

Flowers Foods (FLO) on Reddit · 30d

n = 16 scored · Method

In the 30 days to 24 Oct 2026, Flowers Foods drew 16 Reddit mentions in the finance subreddits we track, 16 of them scored for sentiment.

FLO

38% bullish

Overall market sentiment

54% bullish

FLO reads 16 points less bullish than overall market sentiment. Same measure; same 30-day window.

Where FLO is discussed

(30d)
r/wallstreetbets 94% 15 +0.09
r/stocks 6% 1 −0.02

Moves with FLO

co-mention r · 31 obs

Tickers whose daily Reddit volume rose and fell with FLO's. Co-discussion, not price.

How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations) · Method

Flowers Foods (FLO) insider trades

SEC Form 4 · last 90 days · newest reported trade 8 Oct 2026

In the 90 days to 24 Oct 2026, Flowers Foods insiders reported 1 open-market sale and no purchases (SEC Form 4); none has bought on the open market since 8 Jun 2026.

Open-market buys 0
Open-market sells 1
Net sold $26K
Non-trade filings 0
Date Insider Type Shares Value
08 Oct 2026 Cox Cindy Chief Human Resources Officer Sell 4,400 $26K

Flowers Foods (FLO) reported financials

SEC EDGAR XBRL SEC EDGAR

Flowers Foods reported revenue of $5.3B for the fiscal year ended 03 Jan 2026. Net income over the same period was $83.8M.

Figure Reported Period
Revenue $5.3B 03 Jan 2026 fiscal year
Net income $83.8M 03 Jan 2026 fiscal year
Diluted EPS $0.40 03 Jan 2026 fiscal year
Total assets $4.2B 18 Jul 2026 at period end
Total equity $1.3B 18 Jul 2026 at period end

Flowers Foods (FLO) earnings

SEC EDGAR

Flowers Foods last reported earnings on 18 Jul 2026 for Q2 2026, with EPS of $0.19; no next date is announced in SEC filings yet.

Date Period EPS Revenue
18 Jul 2026 Q2 2026 $0.19 $1.19B
25 Apr 2026 Q1 2026 $0.20 $1.57B
03 Jan 2026 FY 2025 $0.40 $5.26B
04 Oct 2025 Q3 2025 $0.19 $1.23B
12 Jul 2025 Q2 2025 $0.28 $1.24B
19 Apr 2025 Q1 2025 $0.25 $1.55B
28 Dec 2024 FY 2024 $1.17 $5.10B
05 Oct 2024 Q3 2024 $0.31 $1.19B

Next report no date announced in SEC filings yet

Reported figures & scheduled dates · SEC EDGAR filings

Flowers Foods (FLO) institutional holders (13F)

SEC Form 13F SEC EDGAR

7 of the 45 institutional funds we track reported a Flowers Foods position for the quarter ended 30 Jun 2026 — a combined $109.3M; the latest of those filings landed 02 Sep 2026.

Fund Action Shares Value
AQR Capital Management Added +65.0% shares 7,163,993 $56.6M
Two Sigma Investments Added +178.7% shares 2,420,213 $19.1M
Man Group Added +138.6% shares 1,497,487 $11.8M
Citadel Advisors Trimmed −50.9% shares 1,158,186 $9.1M
Renaissance Technologies Trimmed −51.0% shares 741,302 $5.9M
GAMCO Investors Held (±25%) −5.9% shares 486,489 $3.8M
Bridgewater Associates Added +118.5% shares 362,451 $2.9M

Flowers Foods (FLO) fails-to-deliver

SEC CNS data SEC

On 29 Sep 2026, 68,104 shares of Flowers Foods failed to deliver (about $385K) — the latest of 4 consecutive trading days with recorded fails.

Settlement date Shares failed Notional % of shares out
29 Sep 2026 68,104 $385K 0.032%
28 Sep 2026 24,385 $140K 0.011%
25 Sep 2026 19,032 $111K 0.009%
24 Sep 2026 3,597 $21K 0.002%
21 Sep 2026 49,466 $294K 0.023%
17 Sep 2026 59 $363 <0.001%
11 Sep 2026 633,077 $3.9M 0.299%
10 Sep 2026 295,385 $1.8M 0.139%
09 Sep 2026 6,610 $42K 0.003%

Congressional trades in Flowers Foods (FLO)

STOCK Act disclosures House disclosures

The most recent congressional trade disclosed in Flowers Foods is a sale by Lisa C. McClain (house, MI), dated 11 Sep 2025.

Date Member Type Amount
11 Sep 2025 filed 22 Oct 2025 Lisa C. McClain house · Republican–MI Sale $1K–$15K
04 Aug 2025 filed 12 Sep 2025 Lisa C. McClain house · Republican–MI Purchase $1K–$15K
11 Jun 2025 filed 13 Aug 2025 Lisa C. McClain house · Republican–MI Sale $1K–$15K
09 Jun 2025 filed 13 Aug 2025 Lisa C. McClain house · Republican–MI Purchase $1K–$15K
06 Mar 2023 filed 17 Apr 2023 Daniel S. Goldman house · Democrat–NY Purchase $15K–$50K
04 Feb 2022 filed 07 Mar 2022 Virginia Foxx house · Republican–NC Purchase $15K–$50K

Flowers Foods (FLO): frequently asked questions

From live data

Have Flowers Foods insiders bought or sold shares recently?

In the 90 days to 24 Oct 2026, Flowers Foods insiders reported 1 open-market sale and no purchases (SEC Form 4); none has bought on the open market since 8 Jun 2026.

How many institutions hold Flowers Foods?

7 of the 45 institutional funds we track reported a Flowers Foods position for the quarter ended 30 Jun 2026, per SEC Form 13F filings.

Has Flowers Foods had fails-to-deliver recently?

Yes. The most recent SEC fails-to-deliver record for Flowers Foods is dated 29 Sep 2026, when 68,104 shares failed to deliver.

When did Flowers Foods last report earnings?

Flowers Foods last reported earnings on 18 Jul 2026 for Q2 2026, with EPS of $0.19; no next date is announced in SEC filings yet.

What exchange is Flowers Foods listed on?

Flowers Foods trades on NYSE under the ticker FLO.

What is Reddit saying about Flowers Foods?

Flowers Foods was mentioned 5 times in the last 7 days across the finance subreddits we track, and 16 times over the trailing 30 days. Of 16 classified mentions, 38% read bullish, 6% bearish and 56% neutral. Crowd sentiment is a social signal, not investment advice.

Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.

Sources

  1. Finazonprior-day close, indicative (IEX-derived, not the official close), some closes dollar-rounded at the source
  2. TradingViewthe price chart widget, drawn by TradingView from their own data
  3. RedditReddit ingest across the tracked finance subreddits
  4. SEC EDGARSEC EDGAR XBRL company facts · latest period ended 18 Jul 2026
  5. SEC EDGARSEC EDGAR 13F filings
  6. SECSEC fails-to-deliver (CNS) data
  7. House disclosuresU.S. House of Representatives financial disclosures
  8. SEC EDGARValuation computed from SEC EDGAR filings