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Equity · Consumer Cyclical

HOG

NYSE

Harley-Davidson (HOG)

$27.34 +1.24% vs prior close Finazon · prior-day close, indicative (IEX-derived, not the official close) · Oct 21, 2026

Reddit mentioned HOG 63 times in the 30 days to 22 October 2026, across 6 of the communities we track. All of them were scored for sentiment: 62% read bullish, 14% bearish and 24% neither. Reddit data updated 22 October 2026.

Price · Chart
63 sessions
$30 $24 24 Jul 21 Oct

The line runs $25 on 24 July through $27.34 on 21 October, on a scale from $24 to $30. Days the market did not trade hold the previous close, flat.

Market cap $2.8B
P/E (TTM) 15.2
52-week range $17.18 – $28.31
Avg volume 121.5K
Mentions · 30d 63
Net sentiment +0.04

as of Oct 21, 2026

Harley-Davidson (HOG) · crowd attention × price

Share ↗
63 mentions

Day21 Oct 2026

MENTIONS20–8 / day
PRICE$27.34$24–$30
MOOD94%VERY BULLISH
HOG over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed, diagonally hatched over days we hold no close for; the crowd's sentiment as a scattered ribbon against a dashed neutral rule — each point is the mix over the 7 days ending that day, above the rule more mentions bullish than bearish and below it the reverse — denser on days with more mentions.per day02468% bull10%30%50%70%90%usd$24$26$28$3023 Sep30 Sep8 Oct15 Oct22 Oct
HOG over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed, diagonally hatched over days we hold no close for; the crowd's sentiment as a scattered ribbon against a dashed neutral rule — each point is the mix over the 7 days ending that day, above the rule more mentions bullish than bearish and below it the reverse — denser on days with more mentions.50% BULL23 Sep8 Oct22 Oct
The Distributed Sentinel 22 Oct 2026

HOG's busiest day for Reddit mentions sat one session from its highest close of the window — 6 mentions on 16 October, $28 on 15 October

This chart in words

The chart plots daily Reddit mentions of HOG over the 30 days to 22 October 2026: 63 in total, busiest on 16 October with 6, and 2 on the last day counted. Across this window the close ran between $24.44 on 30 September and $28 on 15 October. The line is the daily close over the same window: $25.98 on 23 September, $27.34 on 21 October. Of those days, 21 were trading sessions and the other 9 are hatched on the chart. On 8 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 60% bullish to 94% bullish over the 21 days that carried enough mentions to measure. 8 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.

Harley-Davidson (HOG) on Reddit · 30d

n = 63 scored · Method

In the 30 days to 23 Oct 2026, Harley-Davidson drew 63 Reddit mentions in the finance subreddits we track, 63 of them scored for sentiment.

HOG

62% bullish

Overall market sentiment

54% bullish

HOG reads 8 points more bullish than overall market sentiment. Same measure; same 30-day window.

Where HOG is discussed

(30d)
r/wallstreetbets 84% 53 +0.04
r/ausfinance 5% 3 +0.06
r/stocks 3% 2 +0.08
r/investing 3% 2 +0.03
r/commodities 3% 2 +0.18
r/cryptocurrency 2% 1 +0.07

Moves with HOG

co-mention r · 31 obs

Tickers whose daily Reddit volume rose and fell with HOG's. Co-discussion, not price.

How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations) · Method

Harley-Davidson (HOG) insider trades

SEC Form 4 · last 90 days · newest reported trade 1 Oct 2026

In the 90 days to 23 Oct 2026, Harley-Davidson insiders reported 3 open-market sales and 3 purchases (SEC Form 4).

Open-market buys 3
Open-market sells 3
Net bought $1.32M
Non-trade filings 1
Date Insider Type Shares Value
01 Oct 2026 Root Jonathan R CFO and CCO Sell 1,559 $38K
01 Sep 2026 Root Jonathan R CFO and CCO Sell 1,554 $43K
11 Aug 2026 Littleton Gayle CLO, CCO, CAO & Corp Sec Buy 7,500 $198K
10 Aug 2026 Starrs Artie President & CEO Buy 10,000 $259K
03 Aug 2026 Root Jonathan R CFO and CCO Sell 1,554 $39K
31 Jul 2026 NOVA DANIEL J Director Buy 40,000 $983K

Compensation mechanics Share grants, option exercises, tax withholding and transfers. They reach the same Form 4 as a trade, but they are not the insider buying or selling on the open market, so no purchase or sale value applies to them.

Date Insider Type Shares Value
24 Sep 2026 NOVA DANIEL J Director Option exercise 5,168

Harley-Davidson (HOG) reported financials

SEC EDGAR XBRL SEC EDGAR

Harley-Davidson reported revenue of $3.6B for the fiscal year ended 31 Dec 2025. Net income over the same period was $338.7M.

Figure Reported Period
Revenue $3.6B 31 Dec 2025 fiscal year
Net income $338.7M 31 Dec 2025 fiscal year
Diluted EPS $2.78 31 Dec 2025 fiscal year
Total assets $7.2B 30 Jun 2026 at period end
Total equity $3.1B 30 Jun 2026 at period end

Harley-Davidson (HOG) earnings

SEC EDGAR

Harley-Davidson last reported earnings on 30 Jun 2026 for Q2 2026, with EPS of $0.75; no next date is announced in SEC filings yet.

Date Period EPS Revenue
30 Jun 2026 Q2 2026 $0.75 $1.23B
31 Mar 2026 Q1 2026 $0.22 $1.17B
31 Dec 2025 FY 2025 $2.78 $4.47B
30 Sep 2025 Q3 2025 $3.10 $1.34B
30 Jun 2025 Q2 2025 $0.88 $1.31B
31 Mar 2025 Q1 2025 $1.07 $1.33B
31 Dec 2024 FY 2024 $3.44 $5.19B
30 Sep 2024 Q3 2024 $0.91 $1.15B

Next report no date announced in SEC filings yet

Reported figures & scheduled dates · SEC EDGAR filings

Harley-Davidson (HOG) institutional holders (13F)

SEC Form 13F SEC EDGAR

9 of the 45 institutional funds we track reported a Harley-Davidson position for the quarter ended 30 Jun 2026 — a combined $192.7M; the latest of those filings landed 02 Sep 2026.

Fund Action Shares Value
AQR Capital Management Added +64.1% shares 2,615,019 $63.8M
D. E. Shaw & Co. Added +98.8% shares 2,273,686 $55.6M
Two Sigma Investments Trimmed −38.9% shares 1,858,544 $45.5M
Millennium Management Trimmed −52.9% shares 616,757 $15.1M
Man Group Held (±25%) −6.3% shares 244,266 $6.0M
Bridgewater Associates Added +48.2% shares 128,632 $3.1M
Tudor Investment Corp New position 75,086 $1.8M
Citadel Advisors Trimmed −97.6% shares 36,278 $887K
Renaissance Technologies New position 35,300 $863K
Marshall Wace Exited

Harley-Davidson (HOG) fails-to-deliver

SEC CNS data SEC

On 18 Sep 2026, 5,477 shares of Harley-Davidson failed to deliver (about $145K).

Settlement date Shares failed Notional % of shares out
18 Sep 2026 5,477 $145K 0.005%
15 Sep 2026 430,933 $11.9M 0.414%
11 Sep 2026 393 $11K <0.001%
10 Sep 2026 180,379 $4.8M 0.173%
09 Sep 2026 2,599 $71K 0.002%
08 Sep 2026 23,915 $677K 0.023%

Congressional trades in Harley-Davidson (HOG)

STOCK Act disclosures House disclosures

The most recent congressional trade disclosed in Harley-Davidson is a sale by Tim Moore (house, NC), dated 07 Apr 2026.

Date Member Type Amount
07 Apr 2026 filed 28 Apr 2026 Tim Moore house · Republican–NC Sale $50K–$100K
12 Mar 2026 filed 24 Mar 2026 Tim Moore house · Republican–NC Purchase $15K–$50K
23 Jan 2026 filed 20 Feb 2026 Tim Moore house · Republican–NC Purchase $15K–$50K
09 Dec 2025 filed 19 Dec 2025 Tim Moore house · Republican–NC Purchase $15K–$50K
28 Nov 2025 filed 02 Dec 2025 Tim Moore house · Republican–NC Sale $15K–$50K
01 May 2025 filed 13 Jun 2025 Tim Moore house · Republican–NC Purchase $15K–$50K
31 Mar 2025 filed 11 Apr 2025 Jefferson Shreve house · Republican–IN Purchase $15K–$50K
14 Mar 2025 filed 14 Apr 2025 Tim Moore house · Republican–NC Purchase $15K–$50K

Harley-Davidson (HOG): frequently asked questions

From live data

Have Harley-Davidson insiders bought or sold shares recently?

In the 90 days to 23 Oct 2026, Harley-Davidson insiders reported 3 open-market sales and 3 purchases (SEC Form 4). A further 1 filing was a grant, award, gift or exercise rather than an open-market trade.

How many institutions hold Harley-Davidson?

9 of the 45 institutional funds we track reported a Harley-Davidson position for the quarter ended 30 Jun 2026, per SEC Form 13F filings.

Has Harley-Davidson had fails-to-deliver recently?

Yes. The most recent SEC fails-to-deliver record for Harley-Davidson is dated 18 Sep 2026, when 5,477 shares failed to deliver.

When did Harley-Davidson last report earnings?

Harley-Davidson last reported earnings on 30 Jun 2026 for Q2 2026, with EPS of $0.75; no next date is announced in SEC filings yet.

What exchange is Harley-Davidson listed on?

Harley-Davidson trades on NYSE under the ticker HOG.

Who is the CEO of Harley-Davidson?

Jochen Zeitz leads Harley-Davidson (HOG) as chief executive.

What is Reddit saying about Harley-Davidson?

Harley-Davidson was mentioned 20 times in the last 7 days across the finance subreddits we track, and 63 times over the trailing 30 days. Of 63 classified mentions, 62% read bullish, 14% bearish and 24% neutral. Crowd sentiment is a social signal, not investment advice.

Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.

Sources

  1. Finazonprior-day close, indicative (IEX-derived, not the official close), some closes dollar-rounded at the source
  2. TradingViewthe price chart widget, drawn by TradingView from their own data
  3. RedditReddit ingest across the tracked finance subreddits
  4. SEC EDGARSEC EDGAR XBRL company facts · latest period ended 30 Jun 2026
  5. SEC EDGARSEC EDGAR 13F filings
  6. SECSEC fails-to-deliver (CNS) data
  7. House disclosuresU.S. House of Representatives financial disclosures
  8. SEC EDGARValuation computed from SEC EDGAR filings