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Equity · Consumer Cyclical

HOG

Harley-Davidson, Inc. · NYSE

$28.21 +2.12% 1D Finazon · prior-day close · Aug 21, 2026

Reddit mentioned HOG 81 times in the 30 days to 22 August 2026, across 4 of the communities we track. All of them were scored for sentiment: 51% read bullish, 14% bearish and 35% neither. Reddit data updated 22 August 2026.

Price · Chart
Our own end-of-day closes 62 sessions
$30 $22 26 May 21 Aug

The line runs $23.20 on 26 May through $28.21 on 21 August, on a scale from $22 to $30. Days the market did not trade hold the previous close, flat.

Track this symbol on TradingView

The chart above plots the price of HOG over the range selected — one day to the full history — drawn by TradingView from their own data. Our own licensed end-of-day series holds 62 sessions over that window: $23.20 on 26 May 2026 through $28.21 on 21 August 2026.

Market cap $2.9B
P/E (TTM) 5.7
52-week range $17.18 – $31.03
Avg volume 453.9K
Mentions · 30d 81
Net sentiment +0.06

Finazon · prior-day close · valuation computed from SEC EDGAR filings · as of Aug 22, 2026

HOG · crowd attention × price

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81 mentions

Day22 Aug 2026

MENTIONS10–8 / day
PRICE$28.21 · closedMARKET CLOSED · heldSource: Finazon
MOOD73%BULLISH
HOG over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed; the crowd's sentiment as a scattered ribbon against a dashed neutral rule — each point is the mix over the 7 days ending that day, above the rule more mentions bullish than bearish and below it the reverse — denser on days with more mentions.per day02468% bull10%30%50%70%90%usd$24$26$28$3024 Jul31 Jul8 Aug15 Aug22 Aug
HOG over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed; the crowd's sentiment as a scattered ribbon against a dashed neutral rule — each point is the mix over the 7 days ending that day, above the rule more mentions bullish than bearish and below it the reverse — denser on days with more mentions.50% BULL24 Jul8 Aug22 Aug
The Distributed Sentinel 22 Aug 2026

HOG's busiest day for Reddit mentions came at the bearish end of this window's sentiment — 64% bullish on 29 July, against 100% bullish at the other end

This chart in words

The chart plots daily Reddit mentions of HOG over the 30 days to 22 August 2026: 81 in total, busiest on 29 July with 6, and 1 on the last day counted. The line is the daily close over the same window: $25 on 24 July, $28.21 on 22 August. Of those days, 21 were trading sessions and the other 9 are hatched on the chart. On 9 of them no session took place, and the last close before it is carried forward rather than plotted. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 50% bullish to 100% bullish over the 27 days that carried enough mentions to measure. 3 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.

Finazon · prior-day close, some closes dollar-rounded at the source

Crowd sentiment on HOG · 30d

n = 81 scored · Method
HOG

51% bullish

Overall market sentiment

57% bullish

HOG reads 6 points less bullish than overall market sentiment. Same measure; same 30-day window.

Where HOG is discussed

(30d)
r/wallstreetbets 90% 73 +0.06
r/ausfinance 5% 4 −0.07
r/investing 4% 3 +0.24
r/etfs 1% 1 −0.05

Moves with HOG

co-mention r · 31 obs

Tickers whose daily Reddit volume rose and fell with HOG's. Co-discussion, not price.

GG +0.66 TUA +0.63 INFLATION +0.60 CORE CPI +0.58 WATT +0.57 LITHIUM +0.57

How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations) · Method

HOG insider trades

SEC Form 4 · last 90 days · newest reported trade 11 Aug 2026
Open-market buys 3
Open-market sells 3
Net bought $1.33M
Non-trade filings 0
Date Insider Type Shares Value
11 Aug 2026 Littleton Gayle CLO, CCO, CAO & Corp Sec Buy 7,500 $198K
10 Aug 2026 Starrs Artie President & CEO Buy 10,000 $259K
03 Aug 2026 Root Jonathan R CFO and CCO Sell 1,554 $39K
31 Jul 2026 NOVA DANIEL J Director Buy 40,000 $983K
01 Jul 2026 Root Jonathan R CFO and CCO Sell 1,554 $38K
01 Jun 2026 Root Jonathan R CFO and CCO Sell 1,554 $37K

HOG reported financials

SEC EDGAR XBRL

HOG reported revenue of $3.6B for the fiscal year ended 31 Dec 2025. Net income over the same period was $338.7M.

Figure Reported Period
Revenue $3.6B 31 Dec 2025 fiscal year
Net income $338.7M 31 Dec 2025 fiscal year
Diluted EPS $2.78 31 Dec 2025 fiscal year
Total assets $7.2B 30 Jun 2026 at period end
Total equity $3.1B 30 Jun 2026 at period end

Source: SEC EDGAR XBRL company facts · latest period ended 30 Jun 2026

HOG earnings

SEC EDGAR
Date Period EPS Revenue
30 Jun 2026 Q2 2026 $0.75 $1.23B
31 Mar 2026 Q1 2026 $0.22 $1.17B
31 Dec 2025 FY 2025 $2.78 $4.47B
30 Sep 2025 Q3 2025 $3.10 $1.34B
30 Jun 2025 Q2 2025 $0.88 $1.31B
31 Mar 2025 Q1 2025 $1.07 $1.33B
31 Dec 2024 FY 2024 $3.44 $5.19B
30 Sep 2024 Q3 2024 $0.91 $1.15B

Next report no date announced in SEC filings yet

Reported figures & scheduled dates · SEC EDGAR filings

HOG institutional holders

SEC Form 13F

9 of the 45 institutional funds we track reported a HOG position for the quarter ended 30 Jun 2026 — a combined $192.7M; the latest of those filings landed 14 Aug 2026.

Fund Action Shares Value
AQR Capital Management Added +64.1% shares 2,615,019 $63.8M
D. E. Shaw & Co. Added +98.8% shares 2,273,686 $55.6M
Two Sigma Investments Trimmed −38.9% shares 1,858,544 $45.5M
Millennium Management Trimmed −52.9% shares 616,757 $15.1M
Man Group Held (±25%) −6.3% shares 244,266 $6.0M
Bridgewater Associates Added +48.2% shares 128,632 $3.1M
Tudor Investment Corp New position 75,086 $1.8M
Citadel Advisors Trimmed −97.6% shares 36,278 $887K
Renaissance Technologies New position 35,300 $863K
Marshall Wace Exited

Source: SEC EDGAR 13F filings

HOG fails-to-deliver

SEC CNS data

On 31 Jul 2026, 459 shares of HOG failed to deliver (about $11K).

Settlement date Shares failed Notional % of shares out
31 Jul 2026 459 $11K <0.001%
24 Jul 2026 1,504 $40K 0.001%
22 Jul 2026 4,689 $133K 0.005%
21 Jul 2026 2,417 $67K 0.002%
20 Jul 2026 5,963 $158K 0.006%
17 Jul 2026 19 $509 <0.001%
16 Jul 2026 314 $8K <0.001%
15 Jul 2026 1,452 $36K 0.001%
13 Jul 2026 643 $16K 0.001%

Source: SEC fails-to-deliver (CNS) data

Congressional trades in HOG

STOCK Act disclosures

The most recent congressional trade disclosed in HOG is a sale by Tim Moore (house, NC), dated 07 Apr 2026.

Date Member Type Amount
07 Apr 2026 filed 28 Apr 2026 Tim Moore house · Republican–NC Sale $50K–$100K
12 Mar 2026 filed 24 Mar 2026 Tim Moore house · Republican–NC Purchase $15K–$50K
23 Jan 2026 filed 20 Feb 2026 Tim Moore house · Republican–NC Purchase $15K–$50K

Source: U.S. House of Representatives financial disclosures

HOG — frequently asked questions

From live data

How often is HOG mentioned on Reddit?

HOG was mentioned 16 times in the last 7 days across the finance subreddits we track, and 81 times over the trailing 30 days.

Is Reddit bullish or bearish on HOG?

Across 81 classified HOG mentions in the last 30 days, 51% read bullish, 14% bearish and 35% neutral. Crowd sentiment is a social signal, not investment advice.

When did HOG last report earnings?

Harley-Davidson (HOG) last reported earnings on 30 Jun 2026 for Q2 2026, per SEC filings.

Are HOG insiders buying or selling?

SEC Form 4 filings over the last 90 days show 3 buys and 3 sells by HOG insiders on the open market.

Who is the CEO of Harley-Davidson?

Jochen Zeitz leads Harley-Davidson (HOG) as chief executive.

What exchange is HOG listed on?

Harley-Davidson trades on NYSE under the ticker HOG.

Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.