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Equity · Technology

NOW

NYSE

ServiceNow, Inc.

$136 +1.49% vs prior close Finazon · prior-day close, indicative (IEX-derived, not the official close) · Oct 5, 2026

Reddit mentioned NOW 44 times in the 30 days to 6 October 2026, across 3 of the communities we track. All of them were scored for sentiment: 59% read bullish, 20% bearish and 21% neither. Reddit data updated 6 October 2026.

Price · Chart
63 sessions
$160 $80 8 Jul 5 Oct

The line runs $107 on 8 July through $136 on 5 October, on a scale from $80 to $160. Days the market did not trade hold the previous close, flat.

Market cap $140.6B
P/E (TTM) 85.0
52-week range $83 – $190
Avg volume 558.6K
Mentions · 30d 44
Net sentiment +0.04

as of Oct 5, 2026

NOW · crowd attention × price

Share ↗
44 mentions

Day5 Oct 2026

MENTIONS30–10 / day
PRICE$136$125–$145
MOOD75%BULLISH
NOW over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed, diagonally hatched over days we hold no close for; the crowd's sentiment as a scattered ribbon against a dashed neutral rule — each point is the mix over the 7 days ending that day, above the rule more mentions bullish than bearish and below it the reverse — denser on days with more mentions.per day0510% bull10%30%50%70%90%usd$125$130$135$140$1457 Sep14 Sep22 Sep29 Sep6 Oct
NOW over the last 30 days, plotting daily Reddit mentions as bars, left-hand scale; the daily closing price as a line on its own right-hand scale, solid across consecutive trading days, held flat and diagonally hatched over days the market was closed, diagonally hatched over days we hold no close for; the crowd's sentiment as a scattered ribbon against a dashed neutral rule — each point is the mix over the 7 days ending that day, above the rule more mentions bullish than bearish and below it the reverse — denser on days with more mentions.50% BULL7 Sep22 Sep6 Oct
The Distributed Sentinel 06 Oct 2026

Reddit's attention on NOW arrived in one burst — 9 of this window's 44 mentions landed on 29 September alone

This chart in words

The chart plots daily Reddit mentions of NOW over the 30 days to 6 October 2026: 44 in total, busiest on 29 September with 9, and 1 on the last day counted. The line is the daily close over the same window: $134 on 8 September, $136 on 5 October. Of those days, 20 were trading sessions and the other 10 are hatched on the chart. On 8 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them no session took place, and this window holds no earlier close to carry forward; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 56% bullish to 100% bullish over the 14 days that carried enough mentions to measure. 16 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.

Crowd sentiment on NOW · 30d

n = 44 scored · Method
NOW

59% bullish

Overall market sentiment

55% bullish

NOW reads 4 points more bullish than overall market sentiment. Same measure; same 30-day window.

Where NOW is discussed

(30d)
r/wallstreetbets 68% 30 +0.05
r/stocks 30% 13 +0.00
r/investing 2% 1 +0.16

Moves with NOW

co-mention r · 31 obs

Tickers whose daily Reddit volume rose and fell with NOW's. Co-discussion, not price.

How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations) · Method

NOW insider trades

SEC Form 4 · last 90 days · newest reported trade 31 Aug 2026
Open-market buys 0
Open-market sells 4
Net sold $1.94M
Non-trade filings 36
Date Insider Type Shares Value
31 Aug 2026 Fipps Paul President, Global Customer Ops Sell 2,034 $301K
28 Aug 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Sell 7,847 $1.08M
27 Aug 2026 Chamberlain Paul Edward Director Sell 2,700 $366K
13 Aug 2026 Chamberlain Paul Edward Director Sell 1,500 $188K

Compensation mechanics Share grants, option exercises, tax withholding and transfers. They reach the same Form 4 as a trade, but they are not the insider buying or selling on the open market, so no purchase or sale value applies to them.

Date Insider Type Shares Value
17 Aug 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Option exercise 970
17 Aug 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Tax withheld 496 $58K
17 Aug 2026 Fipps Paul President, Global Customer Ops Option exercise 640
17 Aug 2026 Fipps Paul President, Global Customer Ops Tax withheld 256 $30K
17 Aug 2026 Fontaine Danielle Principal Accounting Officer Option exercise 485
17 Aug 2026 Fontaine Danielle Principal Accounting Officer Tax withheld 168 $20K
17 Aug 2026 Mastantuono Gina President and CFO Option exercise 1,595
17 Aug 2026 Mastantuono Gina President and CFO Tax withheld 858 $101K
17 Aug 2026 McDermott William R Chairman & CEO Option exercise 4,160
17 Aug 2026 McDermott William R Chairman & CEO Tax withheld 2,236 $263K
14 Aug 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Option exercise 5,056
14 Aug 2026 Canney Jacqueline P Chief People & AI Enblmt. Off. Tax withheld 2,582 $320K

Showing the 12 most recent of 36 compensation filings in this window. The figures above count all of them.

NOW reported financials

SEC EDGAR XBRL SEC EDGAR

NOW reported revenue of $13.3B for the fiscal year ended 31 Dec 2025. Net income over the same period was $1.7B.

Figure Reported Period
Revenue $13.3B 31 Dec 2025 fiscal year
Net income $1.7B 31 Dec 2025 fiscal year
Diluted EPS $1.67 31 Dec 2025 fiscal year
Total assets $31.7B 30 Jun 2026 at period end
Total equity $12.5B 30 Jun 2026 at period end

NOW earnings

SEC EDGAR
Date Period EPS Revenue
30 Jun 2026 Q2 2026 $0.29 —
31 Mar 2026 Q1 2026 $0.45 —
31 Dec 2025 FY 2025 $1.67 —
30 Sep 2025 Q3 2025 $2.40 —
30 Jun 2025 Q2 2025 $0.37 —
31 Mar 2025 Q1 2025 $0.44 —
31 Dec 2024 FY 2024 $1.37 —
30 Sep 2024 Q3 2024 $2.07 —

Next report no date announced in SEC filings yet

Reported figures & scheduled dates · SEC EDGAR filings

NOW institutional holders

SEC Form 13F SEC EDGAR

14 of the 45 institutional funds we track reported a NOW position for the quarter ended 30 Jun 2026 — a combined $2.7B; the latest of those filings landed 02 Sep 2026.

Fund Action Shares Value
Fisher Asset Management Held (±25%) −0.2% shares 8,018,318 $796.1M
AQR Capital Management Held (±25%) −18.5% shares 4,823,040 $474.2M
Citadel Advisors Added +63.0% shares 4,298,939 $426.8M
Millennium Management Added +73.5% shares 2,818,282 $279.8M
Balyasny Asset Management Added +14,143.9% shares 2,223,764 $220.8M
Man Group Trimmed −38.8% shares 1,358,590 $134.9M
Tiger Global Management Trimmed −41.8% shares 873,485 $86.7M
D. E. Shaw & Co. Trimmed −75.8% shares 842,016 $83.6M
Marshall Wace Held (±25%) −7.3% shares 798,120 $79.2M
Tudor Investment Corp Added +48.9% shares 662,033 $65.7M

Showing the 10 largest of 14 reported positions. The figures above count all of them.

NOW fails-to-deliver

SEC CNS data SEC

On 09 Sep 2026, 11,379 shares of NOW failed to deliver (about $1.5M) — the latest of 3 consecutive trading days with recorded fails.

Settlement date Shares failed Notional % of shares out
09 Sep 2026 11,379 $1.5M 0.001%
08 Sep 2026 2,100 $297K <0.001%
04 Sep 2026 15,079 $2.2M 0.001%
02 Sep 2026 63 $9K <0.001%
31 Aug 2026 25,221 $3.6M 0.002%
28 Aug 2026 7,347 $1.0M 0.001%
26 Aug 2026 14,073 $1.8M 0.001%
24 Aug 2026 10,742 $1.4M 0.001%

Congressional trades in NOW

STOCK Act disclosures House disclosures

The most recent congressional trade disclosed in NOW is a sale by Gilbert Ray Cisneros, Jr. (house, CA), dated 14 Apr 2026.

Date Member Type Amount
14 Apr 2026 filed 08 May 2026 Gilbert Ray Cisneros, Jr. house · Democrat–CA Sale $1K–$15K
06 Mar 2026 filed 08 Apr 2026 Josh Gottheimer house · Democrat–NJ Purchase $1K–$15K
10 Feb 2026 filed 06 Mar 2026 Byron Donalds house · Republican–FL Purchase $1K–$15K
17 Dec 2025 filed 14 Jan 2026 Josh Gottheimer house · Democrat–NJ Sale $1K–$15K
08 Dec 2025 filed 05 Aug 2026 Julie Johnson house · Democrat–TX Sale $1K–$15K
17 Oct 2025 filed 18 Nov 2025 Gilbert Ray Cisneros, Jr. house · Democrat–CA Purchase $1K–$15K
19 Aug 2025 filed 12 Sep 2025 Val T. Hoyle house · Democrat–OR Sale $1K–$15K
13 Aug 2025 filed 12 Sep 2025 Lisa C. McClain house · Republican–MI Sale $1K–$15K

NOW — frequently asked questions

From live data

How often is NOW mentioned on Reddit?

NOW was mentioned 8 times in the last 7 days across the finance subreddits we track, and 44 times over the trailing 30 days.

Is Reddit bullish or bearish on NOW?

Across 44 classified NOW mentions in the last 30 days, 59% read bullish, 20% bearish and 21% neutral. Crowd sentiment is a social signal, not investment advice.

When did NOW last report earnings?

ServiceNow (NOW) last reported earnings on 30 Jun 2026 for Q2 2026, per SEC filings.

Are NOW insiders buying or selling?

SEC Form 4 filings over the last 90 days show 0 buys and 4 sells by NOW insiders on the open market. A further 36 filings were grants, awards, gifts or exercises rather than open-market trades.

What exchange is NOW listed on?

ServiceNow trades on NYSE under the ticker NOW.

Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.

Sources

  1. Finazonprior-day close, indicative (IEX-derived, not the official close), most closes dollar-rounded at the source
  2. TradingViewthe price chart widget, drawn by TradingView from their own data
  3. RedditReddit ingest across the tracked finance subreddits
  4. SEC EDGARSEC EDGAR XBRL company facts · latest period ended 30 Jun 2026
  5. SEC EDGARSEC EDGAR 13F filings
  6. SECSEC fails-to-deliver (CNS) data
  7. House disclosuresU.S. House of Representatives financial disclosures
  8. SEC EDGARValuation computed from SEC EDGAR filings