Equity · Consumer Cyclical
UA
NYSEUnder Armour, Inc.
Reddit mentioned UA 23 times in the 30 days to 12 October 2026, across 4 of the communities we track. All of them were scored for sentiment: 35% read bullish, 9% bearish and 56% neither. Reddit data updated 12 October 2026.
The line runs $6.47 on 14 July through $4.79 on 9 October, on a scale from $4 to $8. Days the market did not trade hold the previous close, flat.
as of Oct 9, 2026
UA · crowd attention × price
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Day11 Oct 2026
UA drew 23 Reddit mentions over the 30 days to 12 October 2026
Reddit's mood on UA swung a long way inside this window — from 50% bullish to 100% bullish across the 10 days we could measure
This chart in words
The chart plots daily Reddit mentions of UA over the 30 days to 12 October 2026: 23 in total, busiest on 1 October with 13, and 2 on the last day counted. The line is the daily close over the same window: $5 on 14 September, $4.79 on 9 October. Of those days, 20 were trading sessions and the other 10 are hatched on the chart. On 8 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them no session took place, and this window holds no earlier close to carry forward; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove.
The chart plots daily Reddit mentions of UA over the 90 days to 12 October 2026: 48 in total, busiest on 1 October with 13, and 2 on the last day counted. The line is the daily close over the same window: $6.70 on 15 July, $4.79 on 9 October. Of those days, 62 were trading sessions and the other 28 are hatched on the chart. On 27 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 50% bullish to 100% bullish over the 10 days that carried enough mentions to measure. 68 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.
Crowd sentiment on UA · 30d
bullish
bullish
UA reads 19 points less bullish than overall market sentiment. Same measure; same 30-day window.
Where UA is discussed
(30d)Moves with UA
co-mention r · 31 obsTickers whose daily Reddit volume rose and fell with UA's. Co-discussion, not price.
How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations) · Method
UA insider trades
Compensation mechanics Share grants, option exercises, tax withholding and transfers. They reach the same Form 4 as a trade, but they are not the insider buying or selling on the open market, so no purchase or sale value applies to them.
Showing the 12 most recent of 20 compensation filings in this window. The figures above count all of them.
UA reported financials
SEC EDGARUA reported revenue of $5.0B for the fiscal year ended 31 Mar 2026. Net income over the same period was −$495.6M.
UA earnings
no date announced in SEC filings yet
Reported figures & scheduled dates · SEC EDGAR filings
UA institutional holders
SEC EDGAR5 of the 45 institutional funds we track reported a UA position for the quarter ended 30 Jun 2026 — a combined $36.7M; the latest of those filings landed 02 Sep 2026.
UA fails-to-deliver
SECOn 14 Sep 2026, 34,273 shares of UA failed to deliver (about $171K) — the latest of 2 consecutive trading days with recorded fails.
Congressional trades in UA
House disclosuresThe most recent congressional trade disclosed in UA is a purchase by Tim Walberg (house, MI), dated 07 Feb 2025.
UA — frequently asked questions
How often is UA mentioned on Reddit?
UA was mentioned 4 times in the last 7 days across the finance subreddits we track, and 23 times over the trailing 30 days.
Is Reddit bullish or bearish on UA?
Across 23 classified UA mentions in the last 30 days, 35% read bullish, 9% bearish and 56% neutral. Crowd sentiment is a social signal, not investment advice.
When did UA last report earnings?
Under Armour (UA) last reported earnings on 30 Jun 2026 for Q1 2027, per SEC filings.
Are UA insiders buying or selling?
SEC Form 4 filings over the last 90 days show 1 buy and 0 sells by UA insiders on the open market. A further 20 filings were grants, awards, gifts or exercises rather than open-market trades.
Who is the CEO of Under Armour?
Kevin Plank leads Under Armour (UA) as chief executive.
What exchange is UA listed on?
Under Armour trades on NYSE under the ticker UA.
Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.
Sources
- Finazonprior-day close, indicative (IEX-derived, not the official close), some closes dollar-rounded at the source
- TradingViewthe price chart widget, drawn by TradingView from their own data
- RedditReddit ingest across the tracked finance subreddits
- SEC EDGARSEC EDGAR XBRL company facts · latest period ended 30 Jun 2026
- SEC EDGARSEC EDGAR 13F filings
- SECSEC fails-to-deliver (CNS) data
- House disclosuresU.S. House of Representatives financial disclosures
- SEC EDGARValuation computed from SEC EDGAR filings