Equity · Consumer Cyclical
YUM
Yum! Brands, Inc. · NYSE
Reddit mentioned YUM 314 times in the 30 days to 17 August 2026, across 5 of the communities we track. All of them were scored for sentiment: 53% read bullish, 9% bearish and 38% neither. Reddit data updated 17 August 2026.
The line runs $152 on 19 May through $148.14 on 14 August, on a scale from $140 to $170. Days the market did not trade hold the previous close, flat.
The chart above plots the price of YUM over the range selected — one day to the full history — drawn by TradingView from their own data. Our own licensed end-of-day series holds 61 sessions over that window: $152 on 19 May 2026 through $148.14 on 14 August 2026.
Finazon · prior-day close · valuation computed from SEC EDGAR filings · as of Aug 17, 2026
YUM · crowd attention × price
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Day16 Aug 2026
Reddit's interest in YUM held level across this window — 314 mentions over 30 days, with no single day carrying more than 8% of them
YUM's busiest day for Reddit mentions came at the bearish end of this window's sentiment — 69% bullish on 17 July, against 100% bullish at the other end
This chart in words
The chart plots daily Reddit mentions of YUM over the 30 days to 17 August 2026: 314 in total, busiest on 20 July with 24, and 3 on the last day counted. The line is the daily close over the same window: $148 on 19 July, $148.14 on 16 August. Of those days, 20 were trading sessions and the other 10 are hatched on the chart. On 8 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them no session took place, and this window holds no earlier close to carry forward; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 71% bullish to 95% bullish over the 30 days that carried enough mentions to measure.
The chart plots daily Reddit mentions of YUM over the 90 days to 17 August 2026: 836 in total, busiest on 17 July with 135, and 3 on the last day counted. The line is the daily close over the same window: $152.73 on 20 May, $148.14 on 16 August. Of those days, 60 were trading sessions and the other 30 are hatched on the chart. On 29 of them no session took place, and the last close before it is carried forward rather than plotted; on 1 of them we hold no close at all, which is a gap in our own record rather than a closure we can prove. Sentiment — the bullish share of the mentions that took a side, where the chart's dashed rule marks the 50% at which bullish and bearish are even — ran from 67% bullish to 100% bullish over the 74 days that carried enough mentions to measure. 16 days either fell under the 5-mention floor or carried no bullish or bearish mention at all, and so carry no sentiment point.
Finazon · prior-day close, some closes dollar-rounded at the source
Crowd sentiment on YUM · 30d
bullish
bullish
YUM reads 3 points less bullish than overall market sentiment. Same measure; same 30-day window.
Where YUM is discussed
(30d)Moves with YUM
co-mention r · 31 obsTickers whose daily Reddit volume rose and fell with YUM's. Co-discussion, not price.
How closely daily Reddit mention counts rose and fell together over the last 30 days (31 daily observations) · Method
YUM insider trades
Compensation mechanics Share grants, option exercises, tax withholding and transfers. They reach the same Form 4 as a trade, but they are not the insider buying or selling on the open market, so no purchase or sale value applies to them.
YUM reported financials
YUM reported revenue of $8.2B for the fiscal year ended 31 Dec 2025. Net income over the same period was $1.6B.
Source: SEC EDGAR XBRL company facts · latest period ended 30 Jun 2026
YUM earnings
no date announced in SEC filings yet
Reported figures & scheduled dates · SEC EDGAR filings
YUM institutional holders
13 of the 45 institutional funds we track reported a YUM position for the quarter ended 30 Jun 2026 — a combined $874.6M; the latest of those filings landed 14 Aug 2026.
Showing the 10 largest of 13 reported positions. The figures above count all of them.
Source: SEC EDGAR 13F filings
YUM fails-to-deliver
On 14 Jul 2026, 1,579 shares of YUM failed to deliver (about $255K).
Source: SEC fails-to-deliver (CNS) data
YUM — frequently asked questions
How often is YUM mentioned on Reddit?
YUM was mentioned 56 times in the last 7 days across the finance subreddits we track, and 314 times over the trailing 30 days.
Is Reddit bullish or bearish on YUM?
Across 314 classified YUM mentions in the last 30 days, 53% read bullish, 9% bearish and 38% neutral. Crowd sentiment is a social signal, not investment advice.
When did YUM last report earnings?
Yum! Brands (YUM) last reported earnings on 30 Jun 2026 for Q2 2026, per SEC filings.
Are YUM insiders buying or selling?
SEC Form 4 filings over the last 90 days show 0 buys and 10 sells by YUM insiders on the open market. A further 8 filings were grants, awards, gifts or exercises rather than open-market trades.
Who is the CEO of Yum! Brands?
Greg Creed leads Yum! Brands (YUM) as chief executive.
What exchange is YUM listed on?
Yum! Brands trades on NYSE under the ticker YUM.
Answers are generated from the live figures on this page — Reddit crowd data, SEC filings and open company records — and update as the data does.